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Conversations/ Launches 28 | BEAUTY LAUNCHPAD | APRIL 2016 Marula oil comes from the kernels of the same-named tree, which is indigenous to Africa and Madagascar. Long beloved for its intensely hydrating and rejuvenating properties, it stars as the hero ingredient in Paul Mitchell's new trio of MarulaOil stylers (paulmitchell.com). "We cold-press our marula oil, using only the results of that initial process to ensure that our products remain pure," reveals International Trainer Lucas Doney. Start by creating an ideal foundation with Rare Oil Style Extending Primer. Lightweight memory forms a humidity-resistant shield that extends the life of any 'do. Rare Oil 3-in-1 Styling Cream lives up to its multitasking moniker by instantly smoothing, fending off fuzz and sealing split ends. Finally, Rare Oil Perfecting Hairspray achieves the ideal fi nish. Simultaneously fl exible yet soft, it replenishes strands while holding strong. "Given the positive feedback to our MarulaOil Care off erings, we saw the opportunity to expand into styling products and give clients more of what they love from this miraculous botanical," says Doney. The secret behind the effi cacy of Nanokeratin System (nanokeratinsystem.us) lies in the technology used to create its products. Via ongoing studies, researchers have patented a biomimetic hair-repair system. Derived by combining the words "biology" and "mimicry," this science refers to the close observation of nature and its subsequent technical applications. "Our revolutionary off erings imbue even the smallest fi bers, activating inner cortexes to create a non-soluble shield against harsh environmental elements," reveals CEO Tal Oryon. Three lines are making their debut in U.S. markets. NanoSmooth off ers a complete range of nourishing formulations for both natural and color-treated tresses. NanoKplex relies on fresh milk to heal hair both during and after chemical processes, reverting it to a naturally soft state. EvoKin was fabricated for textured locks in need of frizz control and superior smoothing. And, as an added bonus, the brand's Befri Brush is ergonomic, designed to not only detangle stubborn snarls but also condition and strengthen manes. Just Like Nature