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JANUARY 2018 | beautylaunchpad.com | 77 GLOBAL CREATIVE DIRECTOR: ANTOINETTE BEENDERS; ARTISTIC DIRECTOR, HAIR STYLING: ALLEN RUIZ; ARTISTIC DIRECTOR, TEXTURED HAIR: TIPPI SHORTER; ADVANCED ARTISTIC DIRECTOR: BRUNO ELORRIOROZ; EUROPEAN TECHNICAL HAIR SPECIALIST: JO MCKAY; ARTISTIC DIRECTOR, MAKEUP: JANELL GEASON; DESIGNER: PETER PHUNG; BOTTOM LEFT: COURTESY OF MANUFACTURER; RIGHT: JASMINE COREAS "There's something simple yet striking about incorporating nature into your work," says Jo McKay, Aveda European technical hair specialist. "Tapping birds as inspiration is using nature's pure beauty." Taking hair to new heights, Tippi Shorter, Aveda global artistic director for textured hair, stretches out the model's length, creating "airiness to bring her textured coils to life—and almost take flight." "Trend-wise, we're seeing a lot of texture," says Allen Ruiz, Aveda artistic director, hair styling. "Infusing hair with modern, natural-looking movement lets you change a look without doing something permanent." DYSON DOES BEVERLY HILLS As if we needed another reason to stay at the Waldorf Astoria Beverly Hills, the mega luxe hotel is the fi rst in Southern California to offer Dyson Supersonic hairdryers to clients. Designed by a team of engineers to reduce heat damage and encourage shine, the Dyson dryer has speed, lightness and admittedly, a cool factor to boot. Guests at the hotel will be able to test out the dryer during their stay—what luck! Thank You for Your Service Veterans received a well-deserved day of pampering thanks to Makeovers That Matter. Hosted at Paul Mitchell the School in Sherman Oaks, CA, female veterans were treated to hair transformations, manicures by artists, makeup services and even photo ops. "We're here to do makeovers that really matter for these veterans who served our country," says Makeovers That Matter founder Michael John Derricott. The services are geared to help these fierce females return to the workforce by helping them feel confident and interview-ready. For more information or to donate, visit makeoversthatmatter.org. —JC Future professionals tend to female veterans.