Beauty Launchpad Magazine

FEB 2018

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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94 | BEAUTY LAUNCHPAD | FEBRUARY 2018 News Michelle Chandler, General Manager, Pravana What are you most excited about in your new role? Being a contributor to one of the greatest success stories in our industry has been one of my biggest joys. And we've just begun! I'm most excited to lead our team in a bigger way into the next era of accomplishment. It's our #timetoshine. What should we look out for at Pravana? You'll see disruptive innovation, world- class education and a new global reach. The support and opportunities the Pravana brand has been given as a member of the Henkel family will only allow us to do more of what makes us special. Favorite hair trend? I still love the shadow root trend! It looks so effortless, but it's incredibly diffi cult to achieve. How do you decompress? I'm obsessed with Orangetheory Fitness. They have studios all over the world, and you can fi nd me in one at least six days per week. Comfort food of choice? Ice cream. I've never met a half-gallon I didn't like! GETTING TO KNOW YOU Meet the industry's movers and shakers. COURTESY OF MANUFACTURERS; GETTY IMAGES; RIGHT: HAIR STYLIST: IVAN RODRIQUEZ, BIOSILK HAIRSTYLING AMBASSADOR; PHOTOGRAPHER: JOEL ISAAC; MAKEUP ARTIST: EL SALON MAKEUP TEAM; WARDROBE STYLIST: MELISSA WEBB Ivan Rodriguez applies BioSilk Silk Therapy Original and Silk Therapy Thickening Crème throughout the hair, drying 50 percent of it using the brand's Titanium Professional Hair Dryer. He then hand-dries the other 50 percent, working in Beach Texture Spray. Afterward, he divides the hair into eight parallel sections, applying Hot Thermal Protectant Mist before going in with the Titanium 1¼" Spring Iron. Lastly, he combs through strands to create touchable waves, misting with Finishing Spray Natural Hold and adding a bit of Silk Therapy Shine On to lend grip and sheen. Inspiration: Millennial street chic fashion inspired the Sequins and Silk collection by BioSilk Haircare. Hair is wavy and wearable, just as suited for a day at the offi ce as it is for a night on the town. "It's a style for the woman who wants to show a little sass," smiles brand hairstyling ambassador Ivan Rodriguez. SEQUINS AND SILK

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