Beauty Launchpad Magazine

FEB 2018

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42 | BEAUTY LAUNCHPAD | FEBRUARY 2018 Live & Learn/ POV Heather Yurko, Eufora educator and founder/chief of Positively Impacting People at Neatbeat salon in Louisville, KY, shares how hair artists make a tremendous impact on others. Mane Movement I was terrible at hair when I graduated school. I had to practically beg the front desk to book guests with me. And you know what? I didn't even blame them. I was the only apprentice with very little experience, surrounded by some serious talent. I remember my fi rst offi cial salon guest: Her name was Carolyn, and she was headed to the movies later that day with her husband. Beyond thrilled that I fi nally had a client, I invented a mantra that morning before she came in, one that I kept repeating to myself: "Let your light be so bright, your guests will feel your absence. Make them feel so good that they'll never ever question whose chair they want to be in." I've always believed that I do not simply cut and color hair; it's a hairdresser's job to "trick" clients into thinking just that. But our role as hair artists is so much more. We use hair as our vehicle to positively impact people on a day-to-day basis—very few professions can boast that effect. Some hair gurus get so upset when I say that, as though I'm discounting the technical craft that's involved in doing hair well; I'd never do that. Technical craft is a must, but I'm here to shed light on what is continually discounted in this industry: how intentional and focused we must be as someone's hair artist, and the emotional depths of what that occupation entails. When it comes down to it, I truly feel that we are in the business of one thing and one thing only: loving on the human in our chair. However you enable your guests to feel that love is up to you, but that's your responsibility as a professional. If we do our jobs well, the men and women sitting in our chair will lead different lives because of how we've made them feel: gorgeous inside and out, and empowered. It's time for a shift in this industry, wherein hair artistry is regarded as a highly valued profession—and I aim to lead that charge. —As told to Alyson Osterman-Kerr TOP: GETTY IMAGES; COURTESY OF HEATHER YURKO/ EUFORA INTERNATIONAL Let your light be so bright, your guests will feel your absence. Make them feel so good that they'll never ever question whose chair they want to be in." Heather Yurko Stylists must make clients feel beautiful, both outside and from within.

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