Beauty Launchpad Magazine

FEB 2018

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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38 | BEAUTY LAUNCHPAD | FEBRUARY 2018 Live & Learn/ Salon of the Month R ock 'n' roll has followed Dina Piazza throughout her life. After fi nishing beauty school in 1986, she began working at the infamous Airwaves Rock-n-Roll Hair in Palatine, IL, which specialized in "rock star glam." "I had one of the best bosses of my career who ended up teaching me everything I know," recalls Piazza. After Airwaves closed in 1994, Piazza took a break from hairdressing and became a makeup artist. "During this time, I thought long and hard about Airwaves and why it closed. There were a lot of rockers, but there were also a lot of 'everyday people' who needed their hair done too. And after thinking about it, I realized that not everyone is a rock star, but that doesn't mean they don't want to feel like a rock star," she explains. The stylist took this idea and opened The Wild Hair Salon in an old barbershop, where she stayed for 19 years. In August 2015, with the help of her boyfriend, Tony Chrisos, Piazza uprooted her salon to an up-and- coming neighborhood in Fox Lake and designed a new 1,100 square- foot dream space. Infused with her unique style, the salon is the ultimate rockin' haven. "The space is designed so clients feel like they're hanging out backstage or in the dressing room at a concert," Piazza explains. "The downstairs is equipped with two stations, a waiting area, a bar with a packed fridge, and a station wash where clients relax while getting shampooed." Upstairs she crafted the VIP room, where FiveStars loyalty program members hang out in a backstage-inspired waiting room with leather couches, blue velvet hassocks for resting their feet on, and a neon sign with red lips that glows purple and blue. At the end of the day, music continues to play a big role for Piazza. "I have a lot of clients who are in the music industry and many [clients] who are not, but I have been doing their hair for so many years that I know their style and play just what they like during their visit," she says. Hence why at this studio, music's always in the air––and hair! The Wild Hair Salon in Fox Lake, IL, offers clients the rock star experience. —JS Rockin' Tresses THEME Rock 'n' roll TOTAL STYLISTS/ COLORISTS 2 CLIENT PERKS FiveStars Loyalty Program where clients earn a point for every dollar spent to gain discounts, receive a free gift on their birthday, plus special offers when booking regular appointments SALON MISSION Provide clients with the best haircut they've ever had. BEST-SELLING RETAIL PRODUCTS TOR Shampoo and Conditioner for Medium/ Thick Hair SNACKS SERVED Soda, sparkling water, beer, champagne, mixed cocktails and Joey Kramer's Rockin' & Roastin' Coffee COURTESY OF DINA PIAZZA; GETTY IMAGES The ultra-cool VIP and loyalty members waiting area. Dina Piazza A neon sign greets guests. Piazza creates a space suited for clients' inner rock stars.

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