Beauty Launchpad Magazine

FEB 2018

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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32 | BEAUTY LAUNCHPAD | FEBRUARY 2018 Live & Learn/ Head of the Class Amanda Jenkins leads the instructional charge for the ECRU haircare brand. —FRANCESCA MOISIN Listen to TEACHER manda Jenkins got an early start at snipping—but it was cutting shapes into her mother's shrubs instead of tresses. "I was 100 percent tomboy as a child and had zero interest in hair," she laughs. That changed as the years progressed, until eventually the budding pro enrolled at Florida's Orlando Beauty Academy, where she received a life-altering education. "The strong fundamentals of styling I acquired from my instructor, Candy Ekstrom, remain with me today," Jenkins reveals. "Our rigorous academic program required long hours of hands-on apprenticeship during the day, combined with classes every evening." As the current global director of education for ECRU (@ecrunewyork), Jenkins now provides that same standard of excellence to the next generation of hairdressing students. 20 years of training with top brands like TONI&GUY and industry greats such as Nick Arrojo, plus time spent teaching around the US, Europe and Australia, properly prepped her for this demanding task. "ECRU is recognized for its styling seminars and expertise," she notes. "To that I bring all levels of cutting, razor and business instruction." Since joining the team last September, Jenkins has further integrated trending techniques into her courses, weaving elements of what's in vogue through every workshop. Favorite programs include offerings like Texture Exposed. "I look at hair as fabric, and fabrics can't all be sewn the same way," Jenkins points out. "It's the same for hair: Contrasting textures must be approached differently." The Architecture of Hairdressing takes novices through the foundations of how to create shape, along with pointers on what differentiates classic from advanced hairdressing. And Razor'd Edge is important because razor cutting endures as prevalent. "Knowing how and when to use the blade is critical for achieving desired looks," she emphasizes. Hairdressers are artists who need constant inspiration. Ongoing education is a good way to garner exposure to various insightful sources. "You can cut a bob several ways, so why not master them all?" asks Jenkins. "What you didn't enjoy in beauty school might turn out to be your biggest moneymaker in the future." Where: In-salon classes off ered through distributors. Two- hour "Hair Jams" in NYC and surrounding areas; check ECRU social media for details. Come April, look for the new ECRU New York Academy, which will provide ongoing education in Fairlawn, NJ. How: Stylists can register directly through distributors. Or sign up for ECRU New York Academy by contacting Kiera McGowan:; 201.797.9101 ext. 253. What: Top courses include Trend Report, Cut and Style Progression, Photo Conception, Artistry and Business of Hairdressing, and Cut and Color Connection. Need To Know "What goes in the bottle goes on you. We use ingredients that are so gentle and nourishing, they can often be found in the fi nest skincare items." —AMANDA JENKINS COURTESY OF ECRU "It's a challenge to stay informed of what stylists and salon owners want from education," muses Jenkins. "The great opportunity is that I get to synthesize those needs and articulate them into comprehensive programs."

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