Beauty Launchpad Magazine

FEB 2018

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18 | BEAUTY LAUNCHPAD | FEBRUARY 2018 W orking with emerging fashion designers oftentimes encourages beauty experimentation hyperbole—which can push the taste level too far south. But in the case of designer Sarah Julia LeBlanc's fi rst runway show for her label Mémère, hair lead Matthew Curtis worked with label.m (@labelmusa) and Olivia Garden (@oliviagardenint) to elevate hair beyond the sophomoric, playing to the collection's distinctly feminine bent. LeBlanc references several inspirations for the draped antique lace and silvery silks of her collection, such as wabi-sabi, the Japanese concept that beauty is found in imperfection; the Industrial Revolution's gritty innovation; and the romanticism of the early 19th century. Though these ideas seem somewhat disparate, Curtis weaves them into two cogent hair designs: a cascade of loose waves or a buoyant ponytail, both of which he dresses with a fl oppy distressed chiffon bow. "The hair is more inspired by the idea of traditional beauty and embracing imperfections," says Curtis. Of course, as with all "perfectly imperfect" hairdos, these two designs require copious tools and stylers in order to look so effortlessly chic. For both styles, Curtis curls the entire head with a 1½-inch curling iron, spraying label.m Hairspray throughout to add texture and hold to the curls. Once the coils cool, he deconstructs each twirl using his fi ngers and the tail end of the Olivia Garden Style-Up Combo Folding Teasing Brush; he also passes the boar bristle end over random sections to tamp down unwanted fuzz. To pump up body in each and every lanky wave, Curtis applies label.m Texturising Volume Spray—once the lengths boast the right degree of texture, the two styles diverge. For the ponytail, Curtis loosely pulls the lengths back to above the occipital bone, secures them into a pony, mists more Texturising Volume Spray throughout the tail, and pulls loose a few larger wisps around the face using the tail of his teasing brush. For the waves, Curtis pulls back a small section of hair from the face, secures it to one side with a pin, and spritzes a light cloud of label.m Shine Mist over the entire head. Both looks receive a crowning piece: a distressed strip of chiffon, tied neatly in a bow, either on the ponytail's base or on the pinned hair in back. Sheer perfection. Two waved styles revel in the romanticism of imperfection at Mémère. —KLF the Hair Lanky, imperfect waves topped with a bow pull together the ideas of romance and Japanese wabi-sabi rather perfectly. Trendsetters/ Runway Report COURTESY OF LABEL.M Hero Product The Olivia Garden Style-Up Combo Folding Teasing Brush does double-duty: It helps disconnect curls and minimizes unwanted frizz. IMPERFECT perfectly

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