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74 | BEAUTY LAUNCHPAD | JANUARY 2018 9 "The IsoTherm Titanium barrel in the Neuro Angle heats up evenly and in seconds; it's great for locking in a look when you're in a hurry. It's also unique in that you're able to adjust the angle at which your rod sits to create a multitude of styles. Neuro Angle is a breeze to use, and you can easily show clients how to use it at home while they're in your chair. It's the perfect take-home opportunity." —Lucie Doughty, John Paul Mitchell Systems editorial and digital director Changers GAME 8 "As a busy artist, I look for products that do two things: Make my life easier and earn more money. For me, that product is ABBA True Shapes Herbal Therapy Acid Wave. The service side of our industry continues to be dominated by color, and in more recent years, by straightening processes. However, over the last two years I have seen an increase in clients wanting curls, waves and body. I have been able to add more service revenue without having to acquire new clients simply by modernizing the texture wave service. This product gives me the fl exibility I need in a single item; I can customize this wave to any hair type based on timing. By setting the hair off base and using larger rods, I can create beautiful waves for long hair, and more recently, mid-length bobs. It even works great on clients whose strands don't easily hold curls. Because it's an acid wave and not an alkaline wave, it's gentler on hair, and because it doesn't take the pH level of hair over 7, I can use it safely on color-treated hair." —Richard Jay, master stylist for ABBA Redken Fashion Work 12 Hairspray @redken ABBA True Shapes Herbal Therapy Acid Wave @pureabbaproducts ghd Contour @ghdhair 9 10 11 ANU ARY 2018 t ho ut h i ce . This p ro s wave to any hai r t er rods, I can create be au b ob s. It even works great on cl e it 's an acid wave and not an alkal in e s n' t take the pH level of hair over 7, I can us —R ic hard Jay, master stylist for ABB A Re dken Fashion Work 12 Hairspray @r edken AB BA True Shapes Herbal Therapy Acid Wave @p ur eabbaproduct s ghd Contour @ghdhair Neuro Angle @neurohair 8 COURTESY OF MANUFACTURERS