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JANUARY 2018 | beautylaunchpad.com | 69 Knowing how far you're reaching. But all challenges allow you to hone in on personal intentions and improve. Why are you marketing? What are your goals? What do you want from this social engagement? Those are important questions to think about and answer. What benefi ts does Instagram provide that other social platforms lack? I love Instagram Stories. They let me engage with my audience in a more immediate way. I'm a stylist who's always learning and experimenting. Sharing my fi ndings means followers can keep up with me daily, and I usually come up with tips that are benefi cial to users. Which types of posts get the most engagement? Vibrant colors and upstyles get a lot of attention, along with video conversations about techniques, formulas and applications. Chita Beseau, stylist at Atelier by Square Salon in Las Vegas How has Instagram boosted your business? I get referrals from clients who love the variety of styles and techniques I post. I also get new clients who search local hashtags for a stylist in their area. What are your top social media tips for stylists? Share your formulas and techniques—it sparks interest. And be supportive of other stylists' posts. Never put down a colleague. What advice do you have for others seeking to grow their Instagram following? Post stories and videos along with photos. Share the process of what you do. Keep creating and you will grow. DJ Muldoon, founder and co- owner of theFactory in San Diego What sets your Instagram apart? Consistent messages, good photos, humbleness and engagement. Any social media pitfalls users should avoid? Don't post about politics or religion. @stephscissorhands @chitabeseau What advice do you have for others seeking to grow their Instagram following? It's all about good content. Leslie White, freelance hairstylist and makeup artist based in Indianapolis, IN What benefi ts does Instagram offer that other social platforms lack? More widespread connectivity with users. I get more interaction with local strangers who want to hire me through Instagram. What's the most challenging aspect of using Instagram as a marketing tool? Hitting on the right algorithm and posting continuously. When I take a hiatus for work travel or vacation, the interaction is signifi cantly lower when I return and start posting again. How often do you post? Daily, but no more than three times per day. The images I want noticed I share later in the afternoon—those hours seem to get the most user traffi c. George Papanikolas, color specialist who splits time between four salons: Andy LeCompte in Los Angeles; Rita Hazan in New York; Belle Femme in Dubai, UAE; Purple Patchouli in Bahrain What benefi ts does Instagram offer that other social mediums lack? As a hairstylist you need the visual aspect that doesn't come easily on other platforms, such as Twitter. Which types of posts get the most engagement? Original content and posts where I'm in the photo. Our followers want to see us. If you just post pictures of your work, you blend in with all the other hairdresser accounts. If you post too many personal shots, you don't get the business connection. I've found the ideal ratio to be 75 percent hair with the remaining 25 percent consisting of personal life, travel and glamour. How often do you post? I share a few well-curated images per week. I update Instagram Stories every day. Maintaining audience connection is important. Matty Conrad, owner of Victory Barber & Brand in Victoria, Canada What sets your Instagram apart? I don't know why people have these huge pages where they post only haircuts. The reason I started using Instagram was because I was traveling quite a bit as an educator, and my clients and friends started to get upset that I was never around. So I started sharing pieces of my life. Before I knew it, GQ magazine labeled me the "coolest barber on Instagram," which I still think was a mistake—and my follower count shot through the roof. But I still just post about my adventures, some haircuts, and things I think about. What are your top social media tips for stylists? Develop your own style. Think of it as a magazine about your life—which one would you want to read regularly? Don't overdo it or rely on the app for your sense of self-worth. You're a creative artist with valid ideas. Lots of people don't like my posts but I do, and that's what matters. What advice do you have for others seeking to grow their Instagram following? First ask yourself why you want a bigger following: Do you want to be an infl uencer or educator because you have valid thoughts and work to share? Great! Or just attention from people you don't even know? Not great. Chasing fame is lonely and it doesn't last. Robert Cromeans, global artistic director for John Paul Mitchell Systems and owner of eponymous salons with locations in Las Vegas and San Diego What is your top Instagram tip? I prefer motion over a still shot and I fi nd it gets more overall engagement, so I like to capture everything in both videos and photos. How often do you post? One to three times a day, depending on how much quality content I have. What advice would you give to those looking to increase their following? When looking for followers that are fellow hairdressers, be strategic in tagging and following brands and personalities that have @danieljosephmuldoon @georgepapanikolas @lesliehairandmakeup @mattyconrad COURTESY OF ARTISTS @robertcromeans