Beauty Launchpad Magazine

DEC 2017

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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SPICED + SPIKED COCOA Ingredients: 1 oz Stoli Vanilla Vodka 1 oz Kahlua .25 oz White Cacao .25 oz Fireball Chocolate Syrup (optional rim garnish) Milk Foam (if the salon has an espresso machine; if not, this is just a garnish) Cinnamon (optional) Cayenne Pepper (optional) Directions: Rim cappuccino glass with chocolate syrup; set aside. Mix all ingredients in cocktail shaker with ice for 5 seconds, strain and poor into cappuccino glass. Optional garnish: milk foam on top with a sprinkle of cinnamon and cayenne pepper. 94 | BEAUTY LAUNCHPAD | DECEMBER 2017 TOP: GETTY IMAGES; BOTTOM: ALBERT MARTINEZ (2) With the holidays fully underway, your main marketing goal as a salon owner is to skyrocket retail sales and boost profi ts. Clients will be on the lookout for festive inspiration, and one way to encourage a merry state of mind is by serving up a special menu of seasonal drinks as part of the guest experience. Here, we share our favorite holiday libations concocted by top mixologists that will leave your clients asking for a second round. (Psst: We know that not all states permit alcoholic beverages in salons, so we've also included some nonalcoholic variations of the drinks.) Cheers! SPARKLING PEPPERMINT GIN FIZZ Ingredients: 1.5 oz Brockmans Gin 1 oz Lemon Juice 1 oz Mint-Infused Simple Syrup or a Mint Liquor Prosecco (fi ll ¼ of the champagne fl ute) Crushed Candy Canes Candy Cane (optional) Mint Leaf (optional) Directions: Dampen the glass rim, dip into crushed peppermint. Fill ¼ of the fl ute with Prosecco; set aside. Combine ingredients into cocktail shaker and shake for 10 seconds; add ice to mixer and shake again for 5 seconds. Strain contents into champagne fl ute and garnish. Pour ingredients into the glass, serve and enjoy! CLIENTS WILL LOVE THESE SPECIALTY DRINKS DESIGNED BY ALBERT MARTINEZ, AN AWARD- WINNING BARTENDER AT PIER 115 BAR & GRILL IN EDGEWATER, NJ. GET CLIENTS INTO A FESTIVE MOOD WITH THESE CUSTOM-CRAFTED COCKTAILS. by KAMALA KIRK Spirits Seasonal

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