Beauty Launchpad Magazine

DEC 2017

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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42 | BEAUTY LAUNCHPAD | DECEMBER 2017 Boost your business during the holidays by adding beauty services that go above and beyond. Here, expert tips for generating extra income during one of the busiest times of the year. Live & Learn/ Business Affairs Extra, Extra "I offer my guests the 'Holiday Wild Hair Experience,' which is a more festive and seasonal version of my salon's signature 'Wild Hair Experience.' We feature several limited- time washhouse services that were named and created just for the holidays: the Sugar Cookie Exfoliating Scrub Scalp Treatment and the Candy Cane Deep Conditioning Treatment. While clients receive their service, they get to choose from an assortment of complimentary holiday beverages like hot cocoa, candy cane coffee, different mixed cocktails, and wine or champagne. I also let my clients choose the music set list for the duration of their service, so if it's punk rock holiday music that they want, then that is what they get." —Dina Piazza, owner of The Wild Hair Salon in Fox Lake, IL "From pedicures to conditioning treatments, we like to incorporate the scent of the holidays into services. One of the most popular add-ons is our holiday masks. Depending on the client's hair color, we add special ingredients to their treatment. For brunettes, we add loose-leaf chai tea and use bobby pins to secure sliced oranges around the head while their treatment is on. Then we place them under a hooded dryer for 20 minutes so they can bask in the amazing scent. For darker-haired clients, we add hot chocolate powder with a few drops of vanilla oil; for light hair, we use peppermint tea. For pedicures, our nail techs do a cranberry-infused soak, adding orange essential oil for the aroma. There is also a peppermint mocha soak, where we'll infuse the water with milk, mocha and peppermint oil. We charge $45 for these specialty treatments; taking the extra steps has really helped stylists upsell clients on services they may not normally do. It also makes the salon smell amazing!" —Brian Jensen, Sexy Hair educator and owner of Jensen & Co. Salon in Reno, NV "With holiday parties and events going on, clients want to look their best. They all want healthy hair that shines, so I recommend add-on conditioning treatments like BondPro by Goldwell, which costs $25 and up depending on hair length. This saves time for busy clients and the results are remarkable! Also when clients drop in for a holiday blowout or upstyle and their color is looking dull, I will recommend a quick color refresh with Goldwell's Elumen or Colorance. These treatments are put in at the shampoo bowl and only take an additional 15 to 25 minutes, which make them an easy add-on. I also use Malibu C Color Prepare Treatments as an add-on to remove product and mineral buildup." —Marie Ferro, owner of Marie's Hair Studio in Malibu, CA "We offer a pre-booking contest for salon guests, so for every pre-book appointment clients make (up to 10), they get their name entered into a drawing for a product basket. That helps ensure our books are getting fi lled for the holidays and beyond! We also provide a 'Shine Bomb' treatment for $32 (regularly $42), which is a Redken Shades EQ Gloss demipermanent color service add-on. And for clients who don't want color, we offer a clear option so their hair can look ultra shiny." —Natalie Alana Renfro, Redken artist and owner of Natalie Alana Salon in Fort Worth,TX "In December and January, we offer clients a peppermint hair treatment from ColorProof Evolved Color Care that consists of a detox shampoo, scalp exfoliation, moisture mask and conditioning treatment to enhance sheen. We let clients know via email and Twitter, and we also market the add-on service in-store with a cup of peppermint tea and a candy cane." —Joe Murray, owner of Hale Organic Salon in New York City Sell and promote the sale of gift cards for hair and beauty services at your salon both in person and online. Encourage clients to gift your services to their friends—this will potentially lead to more business. Host a holiday open house and invite members of the community to your salon. Arrange your retail area with appealing gift sets that guests can stock up on during their visit. Consider implementing a loyalty program, which encourages clients to spend more time in the salon and rewards them for purchases. CLOCKWISE FROM TOP LEFT: CAROL SEITZ PHOTOGRAPHY; JACK GUY PHOTOGRAPHY; MICHELLE RILES; KC HATFIELD; COURTESY OF SEXY HAIR BOOST HOLIDAY BUSINESS

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