Beauty Launchpad Magazine

DEC 2017

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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22 | BEAUTY LAUNCHPAD | DECEMBER 2017 The BaBylissPRO group brings new meaning to the term "hat hair." Hat Trick T he team at BaBylissPRO banded together for this month's cover shoot, which was inspired by "hat hair" of all things! (To learn all about the collection, turn to page 82.) Luis Alvarez, who directed the shoot for BaBylissPRO, shares his top advice to stylists for conceptualizing a compilation of their own: • Stick to a theme! Creating "within a box" is one of the most helpful techniques in defi ning the aesthetic of your shoot's concept. It focuses your work and the ability to execute an idea that the viewer easily understands. • Have one director who is wholeheartedly responsible for the overall theme and ensuring that all elements of beauty (hair, makeup, etc.) work in unison to support it. One person must be responsible for making fi nal decisions. • Pre-production is everything. The more you plan ahead in terms of models, wardrobe, lighting, makeup, hair and nails, the easier the day of shooting becomes. Plan, edit and plan some more to ultimately crystalize the concept. Psst: Want to learn more photographic tutelage? Enroll in a class taught by Alvarez himself! Get the details by contacting Wanda Alvarez at wanda.alvarez@conair.com. On the Cover PHOTOGRAPHY: LUIS ALVAREZ FOR BABYLISSPRO; HAIR ARTIST: NICOLE GARY FOR AQUAGE; MAKEUP ARTIST: WANDA ALVAREZ FOR SATIN SMOOTH; WARDROBE STYLIST: LEAH SNOW; WARDROBE DESIGNER: SON JUNG WAN; HAT DESIGNER: JULIA KNOX FOR EAST VILLAGE HATS NYC GET THE COVER LOOK 1 Spray Aquage Sea Extend Volumizing Mist onto dry hair; coil hair by wrapping it around your fi nger to create strand defi nition. 2 Use the BaBylissPRO Rapido Dryer and cup diff user to set the hair. 3 Apply Aquage Transforming Paste Lite in pearl-size increments to enhance strand separation. 4 Lock into place with Aquage Finishing Spray. Treat yourself to our keratin infused Deep Conditioning Masque, two-time consecutive winner of Beauty Launchpad Magazine Reader's Choice Award! • Deeply penetrates and rebuilds damaged hair • Dramatically hydrates while improving hair's elasticity, texture and manageability KERATHERAPY.COM DIVE INTO THE DEEPEST HYDRATION!

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