Beauty Launchpad Magazine

DEC 2017

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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Page 110 of 118

106 | BEAUTY LAUNCHPAD | DECEMBER 2017 News Top of Her Class We check in with Matrix stylist Patricia Rodriguez to fi nd out how she turns inspiration into editorial. Tell us about your class. The Matrix Academy Creative, Cut and Color course incorporates the different aspects of inspiration with technology, consultation, cut and color. This is then translated with a more commercial feel or given a more editorial look. What have attendees learned from the class? Students learn innovative ways of elevating the in-salon consultation and creating a digital mood board. They create an inspirational mood board for their fi nal color and learn a disconnected short haircut technique that is personalized to their individual creativity. What is your favorite part of teaching the class? My favorite part is seeing each student become more confi dent as their creativity blooms. What is the key takeaway you would like students to leave the class with? Aside from confi dence, I want students to leave with skills they can use to grow as stylists—skills they can apply in their salons or for an editorial photo shoot. What are classes you would like to teach in the future? I would like to teach cut, color and fi nishing classes that deliver versatility for students, which can be applied in the salon, in editorial work and on social media. As a bilingual educator I would also love to be able to provide these classes in Spanish. What advice would you give for stylists considering a continuing education class? Any opportunity to learn is a chance to explore your abilities and grow creatively. Patricia Rodriguez Attention, salon owners and stylists: Eufora is here for you. The beloved beauty brand recently hosted a conference for its top Southern California salons at the historic Mission Inn Hotel in Riverside, CA. Highlights included a presentation on the Eufora vision; a personal discussion with CEO Beth Bewley on the brand's commitment to supporting salons; and an introduction to the new Eufora Salon Services team that services salons in the Western United States. "It was a privilege to spend time with our many great Eufora salons and to personally thank them for their longtime support of our brand," says Bewley. "It's so important for like-minded salon professionals to come together and work toward protecting the growth and success of our industry. It's my personal mission to ensure Eufora artists and salons have the tools and support they need to grow and thrive." U.S sales director Ben Melendez also spoke to attendees about the team's commitment to fi ve- star service, and style director Mirza Batanovic introduced the new Eufora Retail Heat Styling Spray and answered questions on trends while creative director Philip Carreon recreated several looks on stage from the brand's latest styling collection, reBelleFemme. "It is my job to push creativity," says Carreon. "The Eufora collection of haircuts, colors and styles stimulates amazing visuals in our photos and video library and we are proud of this; however, these learning tools have become so powerful because of the concepts and techniques behind them. All of this is passed to the salons directly by an amazing army of educators. Being here in front of the hairstylists at the Mission Inn helps me connect directly to the people." —KK SALON SUPPORT COURTESY OF MANUFACTURERS Philip Carreon cuts a model's hair. A stylish pixie cut, courtesy of Carreon!

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