Beauty Launchpad Magazine

DEC 2017

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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96 | BEAUTY LAUNCHPAD | DECEMBER 2017 News —EMILIE BRANCH LIZZY SHERMAN TRENDING NOW Launchpad 's Lizzy Sherman shares the scoop on her trip to the Wella Professionals International TrendVision Awards (ITVA) in London—from beginning to end. 10:15AM I arrived in London on a beautiful sunny day, excited for a weekend of inspiration from Wella. 8:30AM-10:30AM Wella global creative director of care and styling, Eugene Souleiman, gave editors an inside look at some of his favorite trends from the spring/ summer 2018 fashion week runways, including a colorful ponytail, fl owing feather hair, and a glittery otherworldy creation. Sophie Turner, aka Sansa Stark from Game of Thrones and Wella global brand ambassador, provided insight on how her hair helps her get into character. Among those joining her on stage was Wella celebrity stylist Christian Wood. Wella global color ambassador Andreas Kurkowitz offered a sneak peek at the new Wella spring/summer trend for next year, Nontouring Shift, which is characterized by muted colors that melt together. OCTOBER 12 OCTOBER 14 OCTOBER 13 3:10PM OPI's Suzi Weiss-Fischmann [middle] and Jill Bartoshevich chatted about OPI's latest collection and the polish naming process. Plus big news: Tom Bachik is the new global nail ambassador! 2:30PM During the ITVA Walk of Fame, models strutted across the stage and the crowd went wild in support of their favorite looks and home countries. 3:40PM After the fl ags were waved in the Parade of Nations, it was time to fi nd out who would go home victorious. The results: a double platinum win for New Zealand, with winners Mana Dave for Color Vision and Kylie Hayes for Creative Vision. OCTOBER 15 10:10AM After chatting with more of Wella's incredible team, including Sebastian Professional creative visionary Robert Lobetta, I left the event renewed and inspired. See you in 2018!

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