Beauty Launchpad Magazine

NOV 2017

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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52 | BEAUTY LAUNCHPAD | NOVEMBER 2017 Beauty JASON BENNETT Clean SLATE Eufora Curl'n Cleansing Cream hydrates dry, frizzy and overstyled strands using a unique blend of abyssinian and moringa oils, shikakai and baby's breath. @euforainternational Available in three formulas by hair type, Redken Genius Wash Cleansing Conditioner provides moisture replenishment, manageability and color radiance. @redken Moroccanoil Curl Cleansing Conditioner contains tea tree oil to gently cleanse and condition, while an argan oil-infused formula detangles and enhances ringlets. @moroccanoil Pureology Smooth Perfection Cleansing Conditioner softens locks and prevents frizz through camellia oil and shea butter. @pureologyus Matrix Biolage Cleansing Conditioner for Curly Hair provides lightweight conditioning with pomegranate to defi ne curl structure. @matrix Cleansing conditioners are a solid option for clients with moisture-deprived locks. "The benefi t to a cleansing conditioner is it adds moisture to hair, leaving strands feeling much smoother while also controlling frizz," explains The SALON by InStyle inside JCPenney national educator Brendnetta Ashley. The key is doing research to make sure your client is a favorable candidate for the co-wash route. "Cleansing conditioners are cream-based and typically best suited for medium to coarse curly textures or hair that is extremely dry or damaged," explains Ashley. Here, we off er a glimpse of top-performing cleansing conditioners. 1 2 3 4 5 Cleansing conditioners are ideal for taming frizz. 1 2 3 4 5

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