Beauty Launchpad Magazine

NOV 2017

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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78 | BEAUTY LAUNCHPAD | NOVEMBER 2017 SCOTT OLSON/GETTY IMAGES COLORPROOF EVOLVED COLOR CARE Founders Jim and Cheryl Markham gave $25,000 on behalf of the brand to the Salon Service Group's UCare Foundation, which exclusively supports stylists who need assistance due to unforeseen medical conditions or emergency fi nancial situations, including the recent hurricane victims. FAROUK SYSTEMS The company's #Hairdressers4Hairdressers campaign tapped hairdressers, salons and schools across the country to participate in a cut-a-thon that raised money for the Professional Beauty Industry's Disaster Relief Fund, with 100 percent of the donations collected going toward relief efforts for hairdressers seeking to restore their businesses and livelihood post-disaster. In response to Hurricane Harvey, founder and CEO Dr. Farouk Shami also committed $5 million in products and tools to various shelters, churches, organizations, stylists and salons. KAO Kao USA Salon Division joined forces with the Professional Beauty Association Disaster Relief Fund by pledging $5,000 to help salon professionals rebuild their lives with short-term immediate assistance, in addition to $20,000 donated by Kao USA and Kao Corporation to the American Red Cross to assist in recovery efforts. Special Report: EYE OF THE STORM In the face of adversity, the pro-beauty industry came together to aid those affected by the devastation Hurricanes Harvey and Irma left in their wake. We share just a few stories of how those around us are lending a hand during this time of crisis, and thank them for their incredible efforts. To learn more about all the ways pro-beauty is reaching out to those struggling after the storms, log on to hurricane-relief. BY ALYSON OSTERMAN-KERR A street in Texas is fl ooded post-Hurricane Harvey.

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