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86 | BEAUTY LAUNCHPAD | OCTOBER 2017 News —EMILIE BRANCH COURTESY OF MANUFACTURERS BEACHFRONT LEARNING ColorProof Evolved Color Care certainly knows how to make education fun! Mary Wilson, director of education, led 35 attendees on a two-day beachside journey of trends and techniques at Education Training Update. Stylists were given a hands-on how-to covering Spectrum, the brand's cut and style collection, with international creative director Phillip Wilson and platform artists Mel Paldino and Ruth Tedmori. Since being a stylist today requires more savvy than ever, Kelly Beam, vice president of marketing, trained guests on social media tricks and leveraging salon sales. As part of the family aff air, ColorProof founder and CEO Jim Markham led a men's workshop inspired by his work with legendary celebs like Steve McQueen and Paul Newman. "This training was an incredible success that left the artists inspired, energized and confi dent to take what they learned and educate stylists nationwide," Markham says. Prepared to be stunned by Eufora's latest collection, which is a "disruption to hairstyling." The company's reBelle Femme seeks to shift the perception of precision haircutting as we know it by interrupting the lines we have become so used to. To create shock and surprise, Eufora interrupts in three ways: undone, styled and highly dressed. Creative director Philip Carreon says of the team's process: "We all worked hard on the coloring and cuts in the collection to make them artistic but very strategic, inviting a truly bespoke look that I hope stylists and colorists will love as much as we do." reBelle Femme An exclusive image from Eufora's reBelle Femme collection! Jim Markham and Mary Wilson teach a class for ColorProof Evolved Color Care.