Beauty Launchpad Magazine

OCT 2017

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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HAIR: OLIVER SHORTALL; PHOTOGRAPHER: NICK BERARDI; MAKEUP ARTIST: ERIC ALLEN; WARDROBE STYLING: RIK VILLA OCTOBER 2017 | beautylaunchpad.com | 71 When great minds come together , anything is possible. Enter the latest endeavor from The Wella Studio LA team: a "Studio Collaborative" shoot where each individual was able to create his or her preferred look sans any limitations, while being fully supported by fellow team members. "The concept was to have all the signature studio artists in Los Angeles come together as a team for a creative shoot where we could exercise our unique inspiration and technical ability," explains Diego Raviglione, artistic manager for Wella Studios North America, who united with signature studio artists Oliver Shortall, Victoria Thurman Hall and Frank Andrade. A testament to the notion that you need all types of personalities to make a strong team, each artist's look is wholly unique—and when seen together among the work of their peers, showcases the diversity of ideas and artistry that is a part of the Wella brand portfolio. Says Shortall, "When we were all done and looking at the images of what each of us had created as individuals, but with the support of one another, I said to myself, 'Wow, we really do have an amazing team.' " Stylist: Oliver Shortall Inspo: "When we fi rst decided we were going to shoot creative looks, I immediately knew that I wanted to work with hair pieces. I started digging through my scrap hair drawer to see if there was anything I could use. I found hair that was originally going to be thrown out and thought this was the perfect opportunity to recycle this into something really cool. I wanted to work with curves in the hair to add movement, and then attach the pieces to create the fi nal look."

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