Beauty Launchpad Magazine

OCT 2017

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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M aybe it's being an editor, where I'm constantly looking months (even years!) ahead at a time; or perhaps it's just what comes with getting older, but this past year, I can't help but feel that time is moving startlingly fast. As I write this column, we've just fi nished conceiving our editorial calendar for 2018—along with forecasts on 2019—and we're well in the midst of executing our December issue for 2017. It's hard to keep up the pace! And though I am genetically blessed in terms of my hair (my mother didn't have grays until her late thirties), I am fi nally starting to see sprigs of silver peek through. While I would like to say I'll be one of those women who wholeheartedly embraces the gray trend—natural or not—that is currently au courant, the fact of the matter is, I want to hide those little buggers stat. For now, I need only lean on a temporary concealer for these stray touch-ups, but I will inevitably turn to full- coverage, gray-targeting color to fi x my hair woes. Good thing this month's issue has all the answers I need to stave off the effects of time—at least when it comes to matters of hair, skin and nail care! Seeking ways to cover your client's grays, reduce hair breakage and recommend proper skin moisturizers? Simply turn to "A New Age" on page 74. We also address another telltale sign of aging— hair thinning—in our in-depth story on hair wefts and extensions. Flip to page 80 to read "At Long Last" and learn more. As for me, I'll be rereading our pages cover to cover to keep all of these age-staving innovations top of mind … as I indulge in a facial mask that reduces the appearance of wrinkles while drinking antioxidant-rich herbal tea—another supposed time-halting wonder. Cheers! Editor's Notebook While time waits for no one, you can assist your clients in aging gracefully with the right tools and tutelage. Rock the Clock ALYSON: JASON BENNETT; ALYSON OSTERMAN-KERR (2); EMILIE BRANCH ALYSON OSTERMAN-KERR, Executive Editor akerr@creativeage.com @alysonosterman 22 | BEAUTY LAUNCHPAD | OCTOBER 2017 Launchpad's Lizzy Sherman and I were on set with stylist Mohammad Rahebi for a video shoot with IZUTECH in Beverly Hills, California. We were front and center in NYC for Sebastian Professional's Twisted product line launch, where models displayed looks created with the new goods. OH, THE PLACES WE GO! I journeyed to Cancun, Mexico, for the Farouk Systems conference, where I fi lmed exclusive footage of stylist Luis Onate creating an envy- inducing hair look for model (and this year's Miss Universe winner) Iris Mittenaere. SALON COLOR & CARE FROM THE FOUNDER OF O . P . I EXPRESS PERMANENT COLOR ANDIAMO ™ Aloxxi's ANDIAMO Express Permanent Color features TurboDye Technology ® . This exclusive formula deposits a high concentration of long-lasting dyes while achieving up to 4 levels of lift. lllipe Butter helps provide nourishment, shine and manageability. with

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