Beauty Launchpad Magazine

SEP 2017

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54 | BEAUTY LAUNCHPAD | SEPTEMBER 2017 Live & Learn/ Learning Curve COURTESY OF SCHWARZKOPF PROFESSIONAL Schwarzkopf Professional's BLONDME Bootcamp offers the latest in gold technology, from platinum to butterscotch-hued tresses. —FM W ondering what the most-requested client service is these days? According to researchers at Schwarzkopf Professional (@schwarzkopfusa), blonding is most popular, which is why their expert education team recently debuted the BLONDME Bootcamp. The program offers all pro stylists an opportunity to master the basics of blonde creation— from caramel to platinum, including every conceivable range of balayage. Blondes may have more fun, but uneven bases and delicate follicle structures are some of the challenges that colorists face when working on clients. "Students learn how to address those concerns and overcome dye obstacles to skillfully achieve their fl axen hue of choice while never compromising clients' hair," enthuses Linda Gilbride, director of education at Schwarzkopf. Such wonders are realized, in part, via BLONDME's Integrated Bonding Technology. The patented system calls on highly effi cient succinic acid to penetrate cortexes and fuse a protective layer around bonds, nourishing strands from deep within throughout the process—from in-salon to home. "Hair breakage is minimized during lightening and lifting for the most individual, on-trend, iconic golden looks," Gilbride explains. BLONDME programs range from Mini Bootcamp ($50 per attendee) to Full-Blown Bootcamp ($99 per attendee) and are offered nationally throughout the year. They're taught by Schwarzkopf's national ASK education team members, along with regional education managers across the country. Additionally, stylist Kim Vo¯ —dubbed "the best blonder in the business"—serves as global BLONDME ambassador. His unique role is to inspire hairdressers around the world to fashion gorgeous, healthy blondes using this revolutionary system. "Stylists know they're talented professionals with the exceptional skills required to forge beautiful art," muses Gilbride. "Our job is to provide the business-building concepts, premium products and innovative techniques needed to further push them in the pursuit of their craft." Register for BLONDME Bootcamp by contacting the Schwarzkopf Professional education concierge line at 866.827.5338 or email ASKEducation@henkel.com. SIGN ME UP Register for one (or all) of these classes. BLONDE ON BLONDE LEVEL 1 : First one must acquire basic blonding skills, so as to then break rules and create uniquely exceptional pigments. Discover fl awless formulations, application techniques and revenue-building color-corrective systems for business success. BLONDE ON BLONDE LEVEL 2 : After layering the foundation, shoot skill sets to new levels with advanced methodologies and techniques. FREEHAND PAINTING 3 : Fashion fl uid, fl awless balayage for every client thanks to these pro tools and tips. Blonde or Bust There's a perfect shade of blonde for everyone, and it's now available with BLONDME." —LINDA GILBRIDE, SCHWARZKOPF PROFESSIONAL DIRECTOR OF EDUCATION Global BLONDME ambassador Kim Vo¯ mixes gold hues and goofs off during a shoot. Behind the Schwarzkopf Professional BLONDME scene: The team crafts social media images for its iconic education platform.

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