28
| BEAUTY LAUNCHPAD | SEPTEMBER 2017
Locks that hang loose and natural
are the name of the game at
Ralph Lauren's fall/winter 2017
presentation.
Act Natural
1 Prep hair with Redken All Soft Shampoo and Conditioner
to cleanse and lend softness and sheen.
2 While hair is damp, apply a pea-size amount of Redken
Glow Dry Style Enhancing Blow Dry Oil to help create
softer texture and impart more shine.
3 Using your fi ngertips, create a center part.
4 Let hair air dry.
5 Brush through the length with a boar-bristle brush to soften texture.
6 To add bend to the hair, use a curling iron on random sections, then
brush through.
F
or Ralph Lauren's laid-back ladies of the runway,
natural looking locks were de rigueur—so long as
they were styled beautifully. Enter Redken (@redken) global creative
director Guido: The catwalk coiffeur tapped the models' natural texture for
relaxed results, only slightly enhancing separation and shine for a polished-
looking effect. "Lustrous hair, when combined with air-dried texture, is very
on trend," says Guido. Perfect for the woman who wishes to look effortlessly
beautiful—without having to exert too much effort.
On the Cover
›› GUIDO'S GUIDE TO GETTING THE LOOK
CLOCKWISE
FROM
TOP,
LEFT:
VICTOR
VIRGILE/GETTY
IMAGES;
CATWALKING/GETTY
IMAGES;
ESTROP/GETTY
IMAGES;
COURTESY
OF
REDKEN