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SEPTEMBER 2017 | beautylaunchpad.com | 107 TOP: TOCCO MAGICO; LIZZY SHERMAN Tag your best images with #lpweeklydo to be featured on our social channels Best Work SHOW US YOUR Neuma is spreading its wings to Europe. The eco-friendly brand has expanded its international distribution by teaming up with Italian haircolor manufacturer Tocco Magico. "In evaluating the numerous opportunities for Neuma to expand into the European Union, it was essential that we partner with a like-minded company," says Neuma founder and president Jeff Orrell. "We found that synergy with Tocco Magico." Neuma Enters the Union Congrats to NovaLash! The always innovative brand has been honored at the Better Business Bureau Award Ceremony for the third in a row. NovaLash was recognized as Winner of Distinction for the brand's efforts in the lash space. Beth Fetzer, NovaLash COO, says, "We work hard to provide top-notch service to our clients and it is an honor to be recognized for our efforts. We are thrilled to win this prestigious award. Quality does not just happen. It is the result of thoughtful ongoing concern, sincere effort and skillful execution of a talented team." Keep On Lashing Neuma founder/president Jeff Orrell and national sales manager Greg Garcia are joined by Tocco Magico team members Maurizio Sarra, owner and president; Luca Ciambriello, general manager; Valerio Sarra, marketing; Craig Miller of Tocco Magico US; and more. GOOD FORTUNE John Paul Mitchell Systems cofounder and CEO John Paul DeJoria is now the subject of a movie! From homeless and living out of his car to billionaire philanthropist, the fi lm "Good Fortune" takes viewers on DeJoria's inspiring wild ride from poverty to prosperity. "Life is not easy. How do you stay enthusiastic if 100 doors are closed in your face? That's why I agreed to make this movie. One, to show people that America still works, and second, to convey that no matter what adversity you go through, there is a way out of it," DeJoria reveals to Launchpad. Launchpad 's Lizzy Sherman chats with John Paul Mitchell Systems' John Paul DeJoria at the Los Angeles fi lm premiere for "Good Fortune."