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COURTESY OF MANUFACTURERS Flying cars and Jetsons-style robot maids may still be a science fi ction fantasy, but the future of beauty has arrived and it's bright to behold. Some brands are riding the bandwagon of scientifi c breakthrough to develop revolutionary hair and skincare systems. Others are going the action route, advancing initiatives designed to make our industry—and world—more cutting edge. Here, a roundup of next- generation offerings that surpass our greatest expectations. back by FRANCESCA MOISIN tress for to the Today's strands call for state-of-the-art hair care solutions. ABBA (@pureabbaproducts) was ahead of its time in the '90s when it crafted a vegan hair care line, and now continues its tradition of innovation with Always Fresh Dry Shampoo, the brand's fi rst product to launch in the last six years. The signature ProQuinoa Complex (a blend of quinoa, barley and soy) prevents salt buildup while strengthening strands. Last summer saw the arrival of Kitoko Arte Super Sleek Cream by Affi nage (@affi nageprofessional), a seemingly magical serum that activates with a simple blow-dry to make frizzy hair smooth—no fl at iron required. Hibiscus and fi re tulip are among the 90 percent naturally derived components. The scientifi cally advanced composition of BioRepair-8 Anti- Aging Scalp & Hair System from ColorProof Evolved Color Care (@colorproofhair) functions at a cellular level to target and treat the main causes of female lock loss. Look for shampoo, conditioner and scalp serum, which call on plant stem cells to restore aging tissue, alpha hydroxy acid to nix sebum buildup and DHT blockers to prevent future hair loss. Create the perfect balayage with Kenra Color Simply Blonde Clay Lightener (@kenraprofessional), which locks in moisture and lightens up to seven levels in one application. 90 | BEAUTY LAUNCHPAD | JULY 2017 SUCCESS Y LAUN FUTURE