Beauty Launchpad Magazine

JUN 2017

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44 | BEAUTY LAUNCHPAD | JUNE 2017 J ust as a wheel has many spokes connected to a center axle, all fi ve Spoke & Weal (@spokeandweal) salon locations (Chicago, Los Angeles, New York, Palo Alto and San Francisco) are united under a single vision defi ned by cofounder and celeb stylist Jon Reyman. Namely: When it comes to beauty, simplicity is best—which is why only natural, responsibly sourced Aveda products derived from plant and fl ower essences are used. That focus likewise extends to decor. Like its four older siblings, the aesthetic of the newest 1,700-square-foot Palo Alto branch that opened on March 17 is sleek and fuss free. "We were inspired by photo studios, which are places to Live & Learn/ Salon of the Month Spoke & Weal's newest location in Palo Alto, California, maintains the same effortlessly chic vibe as its four sister salons. —FM SALON MISSION Build and maintain a culture that promotes wellness, strives for excellence, supports collaboration and fosters creativity. THEME Clean and open. Minimalist design focuses on fl ow. EMPLOYEE PERKS CLIENT PERKS Ongoing education programs (go to spokeandweal.com), on-set photo shoot opportunities, the chance to work at New York and London Fashion Weeks, comprehensive health and dental insurance, and prorated employee fi tness memberships. First-time complimentary haircuts for new guests. SNACKS SERVED : Water and Aveda Comforting Tea BEST-SELLING RETAIL PRODUCT : Aveda Pure Abundance Style-Prep SURPRISE FEATURE : The building is owned by a Catholic charity and a portion of rent proceeds go to support underprivileged children. collaborate and create by letting the subject matter organically fi ll the space," Reyman explains. The white interior is brightened by natural light, while lofty black fi xtures lend contrast and countless plants infuse a sense of Zen. Palo Alto itself is a tech hub—the birthplace of game-changing companies like Google and Facebook—and the salon pays homage to its modern environs by being the fi rst in the family to forgo the use of landlines. "We're running the show solely with an iPhone," says Reyman. "Guests may text, call or book appointments online." Should this approach work as well as anticipated, the other four salons will also shift to smartphone operations. Beauty meets geek? We're all in! Sunrise colors are hot this spring: pastels, corals, soft gold, blush, copper—anything you might see in early morning light," reveals color director and co-owner Christine Thompson. "They possess a pleasingly soft, iridescent quality." The Wheels Go Round COURTESY OF SPOKE & WEAL; BOTTOM, LEFT: GETTY IMAGES "Our open, minimalist salon design encourages fl ow and communication between stylists and guests," says Jon Reyman. "I like the clean lines of this space," notes Reyman. "One of the rules I live by, both for decor and doing hair: Simplicity is best."

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