Beauty Launchpad Magazine

MAY 2017

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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Redken is committed to staying ahead of the game: The brand has grouped our favorite social media beauty stars together as part of its newly minted RTeam. Team members were chosen for their digital presence as well as the unique artistry they deliver to followers on a daily basis. Working with Redken, each styling sensation will be given exclusive access to events and a fi rst look at brand launches, so regardless of which channel you follow, you will feel dialed-in directly to Redken. The shining six #RT community includes Cassandra McGlaughlin (@cassandraplatinum), Gina Devine (@gina.devine), Ryan Pearl (@ryanpearl23), Elizabeth Faye (@heyelizabethfaye), Lyndsey Palumbo (@lyndseyteresehair) and Jean Pierre Sosa (@jeanpierresosa). We can't wait to see what's in store from each of them over the coming months! 90 | BEAUTY LAUNCHPAD | MAY 2017 COURTESY OF MANUFACTURERS News Universal Hair Care Congratulations to Miss France (Iris Mittenaere), who was crowned Miss Universe, and to Farouk Systems, the offi cial haircare sponsor of the pageant. Anna Cantu, global artistic team member, was responsible for the winning look achieved using CHI and Miss Universe Style Illuminate products, including the CHI 1" Titanium Curling Iron, Miss Universe by CHI Firm Hairspray and Miss Universe by CHI Spotlight Shine Spray. Global artistic team member Tammy Mixon was also backstage assisting the women with their looks. Founder and chairman Farouk Shami off ered his congratulations to the Miss Universe winner: "Our company proudly supports these young women who have shown strength and passion in their fi elds to make a diff erence. Their united voice serves as an example of how everyone should encourage and be supportive of each other." Who's going to #DestinationJoi2018? Insta- sensation and hair color guru Larisa Love is! The CosmoProf beauty brand ambassador and artistic team member will be a staple at Joico's Global Destination Education 2018, which will take place in Punta Cana, Dominican Republic. Love is a social media star we are defi nitely looking forward to learning from; she will not only teach guests her personal brand of coloring techniques, but also how to make social media work for you and inevitably increase your followers. But the list doesn't stop at Love. Joico is building its all-star lineup and has announced Vivienne Mackinder as guest artistic director. The ever-talented Mackinder is a seven-time North American Hairdresser Awards winner and was also a recipient of Joico's Lifetime Achievement Award. "I love Joico's vision for 2017 about putting the joy into our work, from fi ve-star consultations to creating total beauty behind the chair," says Mackinder. "I just shot a collection working with the vast array of Joico colors and styling products, and discovered the diversity and creativity of Joico. We have some amazing projects planned for 2017—buckle your seatbelts because we are going for a joy ride!" Go Team! Catch Larisa Love at Joico Global Destination Education 2018! Joico guest artistic director Vivienne Mackinder! Miss Universe 2017: Iris Mittenaere! pure partners Pureology has been providing high-quality, sulfate- free and safe products to the industry since 2001, so it only makes sense for the brand to join with a like-minded organization to champion women's health. Aligning with the National Ovarian Cancer Coalition (NOCC), Pureology hopes to take its charitable mission to the next level, giving back to the community and supporting ovarian cancer survivors and their families through this benefi cial partnership. As a sponsor for NOCC, the brand has already donated $100,000 to the organization and will support the charity via digital and social media. To join the conversation, simply use the hashtags #ThinkTeal and #KnowOvarian. Leslie Marino, general manager of Redken and Pureology, says, "We at Pureology are extremely proud to use our voice in support of the NOCC in raising awareness for a cause that impacts so many women." Redken's RTeam: Cassandra McGlaughlin, Jean Pierre Sosa, Elizabeth Faye, Gina Devine, Lyndsey Palumbo and Ryan Pearl The Magnifi cent Six

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