Beauty Launchpad Magazine

MAY 2017

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

Issue link: https://beautylaunchpad.epubxp.com/i/813582

Contents of this Issue

Navigation

Page 90 of 108

88 | BEAUTY LAUNCHPAD | MAY 2017 News —EMILIE BRANCH PHOTOGRAPHER: JESSIE ENGLISH @REMEDIAL MEDIA CREATIVE; DIRECTOR: LAUREN MCCOWAN FOR EVO; MAKEUP: CAT SMITH USING MAC; HAIR: EVO NEW YORK STUDY TOUR ATTENDEES 2016; COURTESY OF REDKEN #SQUADGOALS For a rumpled effect, twist hair into ringlets, starting from the bottom and working your way up. Set your diffuser on low air and high heat, drying in sections, to keep from disturbing delicate locks. Finish by adding defi nition at the ends with a dry spray wax. For this look, massage the curl to create shape, pulling the hair at the nape up into a large twist; create three twists through each side, pinning them back. Separate the top section into two, gently teasing with a large-tooth comb. Add in a roll, which will join with the back over the crown for major dimension. Brush back over the front, creating another roll, this time purposely asymmetrical. Finish with a shine enhancer to really make the hair pop. Pump Up t he Volume Inspiration: Lauren McCowan, Evo global creative director, shows that more is more this spring. These "loud" looks take dimension to new heights, all while channeling the wearer's inner badass. Fake it 'til you make it. Volume is created by adding hair; in this case, extensions are sewn in with a clear thread. The hair is set with a barrel tong for a disheveled curl, which is then brushed out for double the volume. The Redken artistic squad! Redken has selected 12 of its most inspiring, talented and passionate team members, assembling them into the hair equivalent of a super group. After being selected from a team of more than 400, the stylists were announced during this year's Redken Symposium in Las Vegas. Together, they form the Redken Artistic Squad! Each member of the elite troupe was honored at Symposium with an award that read, "Great leaders inspire greatness in others," which is exactly what these 12 do. You can look forward to learning more from them throughout the year with the release of "Live from 5th" training videos, Education on Demand, as well as live appearances at both shows and events. The team members will also appear on brand and industry materials, which will feature quotes by these truly inspiring stylists. We can't wait to be on a fi rst name basis with the enviable squad!

Articles in this issue

Archives of this issue

view archives of Beauty Launchpad Magazine - MAY 2017