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APRIL 2017 | beautylaunchpad.com | 75 THROUGH THICK AND THIN From curly to fi ne, these are the hottest eco- friendly fi nds for all tress types. 1 Milkshakes are the perfect pick- me-up for bad days, and now the same holds true for hair. Behold the milk_shake range from z.one concept (@z.oneconceptoffi cial) that includes purifying, normalizing and energizing shampoos designed to improve scalp health. All these products use plant-based ingredients plus selected essential oils, packed in biodegradable plastic or recyclable glass jars. Bonus: Labels are printed on responsibly sourced paper. 1 3 5 When it comes to Matrix (@matrix), it's all about the numbers. The Biolage R.A.W. line boasts 99-percent biodegradable blends, plus 70-to 100-percent natural-origin formulas derived from plants. But it doesn't stop there. Bottles are made from recycled plastic in a green facility committed to ethical practices that include waste reduction and water 3 Pure Blonde/Pure Color from Surface (@surfacehairhealth) is a lightening and color system from nature that also acts as a conditioner. Organic babassu oil supports the delivery process by carrying dye agents deep into hair shafts, while organic amaranth acts as the primary bond-building ingredient, rebuilding structural links as strands get lighter. 7 Plant a tree for free by joining #RootedinGreen, Paul Mitchell 's special Earth Month digital campaign (paulmitchell. com/reforestaction, code: TEATREE2017) committed to rooting 750,000 saplings by the end of 2019 in places that need them the most. Nature lovers will likewise dig the new Tea Tree Scalp Anti- Thinning Root Lift Foam that gives limp manes a major volume boost. Through Thick and Thin continues Ø 8 7 5 COURTESY OF MANUFACTURERS 4 Malibu C Wellness Remedies (@malibucpro) are made from nature-identical crystals and 100 percent vegan, plant-derived elements. Bonus: The products are housed in eco-friendly packaging. 8 The completely recyclable packaging in all Pureology (@pureologyus) shampoos and conditioners features the latest FDA-approved, 50 percent post-consumer recycled high- density polyethylene materials for supreme safety and environmental sustainability. Even the brand's secondary packaging is environmentally sound, employing Forest Stewardship Council- certifi ed cardboard boxes made from 100 percent recycled fi bers, with educational messages printed on the boxes themselves, reminding purchasers to recycle the box and providing tips on how they can conserve water. 2 Each product in the Soma (somaorganics.com) line contains organic ingredients that boost hair health while imparting major cleansing or styling benefi ts (for example, the Concrete Gel, which adds strong hold to mops). conservation. Depending on your mood or needs, the series features shampoo and conditioner duos that nourish, uplift and help hair recover from damage. 6 The entire Neuma (@neumabeauty) haircare system is crafted from recyclable goods and incorporates convertible caps that toggle to effectively dispense product. Plus, the line contains zero synthetic fragrances, sulfates, parabens, phthalates, glutens, neurotoxins, aluminum compounds, glycols, formaldehyde donors, carcinogens and environmental pollutants. Not only that, but the brand taps clean energy and green chemistry principles in manufacturing, while partnering with suppliers who use renewable energy and support fair trade. 6 4 2