Beauty Launchpad Magazine

APR 2017

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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APRIL 2017 | | 69 Celeb Luxury blazed a trail last year with the launch of Gem Lites and Viral Colorwash, which utilizes Colorposit technology to add color while cleansing and stops visible hair color washout and fade. Now the brand is launching Colorbrain Custom Formula Colorwash, a mixing program that allows stylists to create their own Colorwash formulas to match clients' hair color. Intended to prevent diversion and enable stylists to offer their clients one-of-a- kind products, the mixing program utilizes premium mixing bottles featuring an area for stylists to write usage directions and the date of the next color service. "The most important thing we want salons and stylists to take away from this is to just have fun with it and really exercise their creativity," says Vincent Costanzo, Celeb Luxury director of education. In addition to the new mixing program, Celeb Luxury has also announced the Colorbrain Artists Program, launching with six brand ambassadors who will share best practices, fun and simple techniques, mini how-tos, favorite mixing formulas, and client before-and-after photos and videos via social media. The new brand ambassadors are [below]: Adrienne Small, Brian Banks, Christina Campbell, Joshua Fuller, Veronica Innes and Stephanie LeBlanc. Spa Day Borrowing best practices, formula technologies and ingredients from facial skincare, the new OPI ProSpa collection pampers tips and toes both at the nail salon and at home. Created in collaboration with leading dermatologist Dr. Zena Gabriel, the 14-product line contains ingredients like nourishing cupuaçu butter, antioxidant-rich white tea extract to combat free radical damage and restorative peptides to keep skin looking its best. Standouts include Micro-Exfoliating Hand Polish, Moisture Whip Massage Cream, Intensive Callus Smoothing Balm and Protective Hand Serum—all of which feature a signature herbaceous citrus scent. @opi_products Mane Multitasker The hardworking new Keratherapy Keratinfi xx 20-in-1 Miracle Leave-In treatment contains a blend of keratin, caviar extract, argan and walnut oils to help reverse the diminishing effects of time, while caviar extract—high in omega-3 fatty acids—stimulates and replenishes strands. The treatment also provides UV protection, prevents breakage and repairs split ends. @keratherapy To the Rescue Like a 911 call for fi ne, damaged hair, Eslabondexx Leave-in Rescue conditions, strengthens and protects strands while preventing further damage with a powerful protein complex. Added bonus: The product can be applied to wet or dry hair. @nouvelleusaoffi cial Micr o- Exf o l iat i l ish Pr otect ive rum al lus Smoot hi Bal m Moist ure W hi p e C ream Advancing Artistry Adrienne Small Joshua Fuller Veronica Innes Stephanie LeBlanc Brian Banks Christina Campbell

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