Beauty Launchpad Magazine

APR 2017

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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60 | BEAUTY LAUNCHPAD | APRIL 2017 B E AU T Y Making Waves Spring is offi cially here, but with warmer temperatures comes environmental aggressors like humidity and UV exposure that do a number on hair. Curly hair in particular is more porous, which can lead to dehydrated locks in dry weather and frizzy tresses in humid climates. To keep clients' styles under control while enhancing their natural texture, send them home with the ultimate curly hair care regimen: Cleanse, treat, detangle, style—repeat. Cleanse 1 Aveda Be Curly Shampoo contains a wheat protein and organic aloe blend that expands when hair is wet and retracts when dry to tame frizz and increase shine. @aveda 2 ColorProof Evolved Color Care TruCurl Curl Perfecting Shampoo moisturizes color-treated strands while enhancing shine with a botanical- rich, sulfate-free formula. @colorproofhair 3 Lakmé Teknia Curl Up Shampoo contains European honey and Indian guar bean to moisturize and soften hair while fi ghting frizz and promoting elasticity. @lakmeusa TIP: Curly hair tends to be dry, so advise your clients to shampoo less frequently and choose an extra- moisturizing formula. 4 Matrix Total Results Curl Please Shampoo nourishes with jojoba oil while encouraging bouncy, lively, lasting curls. @matrix 5 Moroccanoil Curl Enhancing Shampoo boosts shine, manageability and elasticity with a blend of argan and Abyssinian oils and hydrolyzed vegetable protein. @moroccanoil 6 TIGI Bed Head Foxy Curls Frizz-Fighting Sulfate Free Shampoo moisturizes hair, fends off frizz, defi nes curls and adds shine. @bedheadbytigi 1 2 3 4 5 6 COURTESY OF MANUFACTURERS

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