Beauty Launchpad Magazine

MAR 2017

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

Issue link: https://beautylaunchpad.epubxp.com/i/790677

Contents of this Issue

Navigation

Page 58 of 124

56 | BEAUTY LAUNCHPAD | MARCH 2017 Comprehensive in nature, the new CosmoProf App is also a snap to use. —FRANCESCA MOISIN Tech Time Live & Learn/ Business Affairs L ong committed to bettering the lives of beauty gurus, CosmoProf's (@cosmoprofbeauty) latest innovation proves it can likewise keep pace with today's hottest technological trends. After two years of brainstorming and research, developers proudly launched the CosmoProf App, built specifi cally for industry professionals. "Defi ned by six main features, this platform offers aid for all experts, be they stylists, barbers or nail techs," informs Rachel Jud, senior director of marketing. SCHEDULING Setting up appointments and keeping track of schedules has never been more of a cinch. "The app syncs directly with iOS or Google Calendars by means of a strictly stylist-facing feature," explains Jud. Translation: Clients can't make requests here, which allows pros to better manage their busy working lives. PAYMENT Credit card processing is now a zip for beauty VIPs, thanks to quick pay through Square. "We paired with this reputable partner, rather than spend time constructing our own reimbursement system," Jud reveals. As an added perk, the fi rst $1,000 of a user's transactions are processed free of fees. CLIENTS Receiving the most feedback buzz, this little black digital book helps stylists manage all client data in one spot. Import contact info from phones, add personal notes (birthdays, anniversaries, kids' names, etc.), track previous appointments and—perhaps best of all—upload photos with comments regarding past formulas or technical prompts. "It's never been easier to scroll through a client's hair-ography for the full visual reference of her complete tress history," marvels Jud. RETAIL Potentially changing the selling game, CosmoProf's union with Loxa Scripts lets stylists suggest product via text or email, then earn a commission on each purchase made. Notes Jud, "Virtually unlimited access to a world of beauty goodies means pros can be truly prescriptive when making recommendations, and it's this extra level of service that keeps customers coming back." INSPIRATION "Our experts are visual thinkers, requiring constant inspiration to function at best levels," Jud muses. Thus the app boasts a feed of all things needed to stay in the know, including exclusive content from fave brands, plus articles, tutorials and how-to videos. MESSAGING This portion of the platform provides exclusive info and coupons from both CosmoProf and other companies, including deeply discounted deals and fi rst- to-know offers. —F R Meet The Team Already followed by fl ocks of loyal virtual fans thanks to their curation of inspirational digital spaces, these fi ve stylists are now pulling double duty as the CosmoProf App's artistic team. Look for live appearances at trade shows and salons in the coming year! Lo Wheeler, owner of Wheeler Davis Salon in San Clemente, CA @lo_wheelerdavis Christina Kreitel, owner of Intrepid Studio Salon in Spanish Fork, UT @christinakreitel Jacob Khan, owner of Jacob K Hair in Atlanta @jacobhkhan Phil Ring, stylist based in Providence, RI @phildoeshair Larisa Love, CosmoProf brand ambassador and owner of Larisa Love Salon in Studio City, CA @larisadoll COURTESY OF COSMOPROF CosmoProf's app empowers stylists to best manage their professional lives.

Articles in this issue

Archives of this issue

view archives of Beauty Launchpad Magazine - MAR 2017