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I n a large conference room in Manhattan, New York's bustling Times Square, a hive of Sexy Hair (@sexyhair) stylists buzz about. A few are ratting balls of frizzy platinum hair—or "fuzzy bunnies" as they are later referred to by Sexy Hair artistic director Rafe Hardy. Others are diffusing fuzzy bunnies, while still others are carefully separating coils on freshly unpacked wigs. In one corner several mannequin heads prop up blonde wigs that erupt with curlicues, each wig just a tad different from the next. The scene unfolds on the eve of The Blonds' 10th-anniversary runway show, and the Sexy Hair crew is committed to delivering exactly what the designer duo desires. "It's Phillipe and David Blond's 10th anniversary, and it's very special to them; it's a big deal," says Brian Jensen, one of the anointed Sexy Hair leads. (It should be noted: Sexy Hair held a competition for its stylist network, with 11 being picked to join the backstage team at New York Fashion Week. Three of the eleven—wigmasters Arlene Martin from Atlanta and Meaghan Masterson from New York, as well as Jensen of Reno, Nevada, were named leads thanks to their superior wig skills.) Jensen continues, "So, they really want to make sure that the hair is a big part of that story, which isn't that common during Fashion Week. Typically, the hair takes a back seat to the fashion." This is true: The prevailing theory is that runway hair should be a complement, not a distraction, in order to allow the clothing to shine. But for The Blonds, hair is an accessory, a crowning jewel to its bauble- encrusted catsuits and corsets. This likely comes from David Blond's background as a wig stylist—and from Phillipe Blond's penchant for donning immaculately coiffed wigs. "We defi nitely picked David's brain," Jensen says. "I wanted to be TOP, RIGHT: CINDY ORD/GETTY IMAGES; NEILSON BARNARD/GETTY IMAGES (3) 34 | BEAUTY LAUNCHPAD | MARCH 2017 Clash of Tendrils For its 10th-anniversary show, The Blonds tasks the Sexy Hair team with summoning an army of volume-laden hair goddesses. —KARIE L. FROST T REND S ETTER S Hero Product Sexy Hair Spray & Play Volumizing Hairspray allows for light and airy hold—perfect for synthetic wigs with plenty of oomph.