Beauty Launchpad Magazine

JUL 2016

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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Page 46 of 132

44 | BEAUTY LAUNCHPAD | JULY 2016 Conversations/ Launches Redken Roundup Redken's most recent releases guarantee the greatest in haircare, starting with Pillow Proof Blow Dry Express Treatment Primer ( Featuring exclusive Microfl ex Stylane Technology, it both cuts down on blow-dry times and provides heat protection up to 450 degrees. Genius Wash conditioners may not rely on rocket science, but their apricot oil and soy protein formulas are ingenious when it comes to cleansing medium, coarse or unruly hair in a single step. The Beach Envy Volume collection calls on minerals and polymers to craft loose waves with awesome sun-kissed oomph, while the High Rise range's blend of fi lloxane and softening polymers lend max lift. Finally, the Curvaceous line was conceived specifi cally for curls: A combo of sugar crystals attract moisture to reactivate shape, while moringa oil drenches dehydrated spirals with a refreshing hydration boost. PUMP UP THE VOLUME "Volume is a critical foundation for making styles pop, and the next generation of this trend is all about massive, rough, messy looks," raves Thomas Osborn, TIGI Creative Director and VP of Education ( Born of this theory is the new Bed Head Volume Collection, achieving controlled chaos starting with Fully Loaded Massive Volume Shampoo. Its proprietary Uploader Technology suffuses volume memory, so that simply pushing hair back up to rebuild shape throughout the day will reactivate its original blow-dried bounty. Fully Loaded Volumizing Conditioning Jelly relies on Thickening Technology to penetrate follicles, causing them to swell. Post-wash, Big Head Volume Boosting Foam permeates fi bers while locking in moisture sans crunchiness. "Last but not least, Full Of It Volume Finishing Spray fi rst boosts coifs then swoops in with a softening agent, taking the edge off hold for tresses that are always soft and never stiff," says Osborn. Back to the Future Dudes don't typically use dryers—but that's all about to change, thanks to Valera ( Perfect for barbershops and salons boasting a vintage feel, the Classic 1955 chrome-plated dryer combines hipster-worthy retro design with 21st-century technology. Featuring six air fl ow and temperature settings with a cold- shot button as well as an ion generator and TOUCH ME cool nozzle, the dryer delivers 2000 watts of styling power. Dryer is powerful and looks old-school cool!

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