Beauty Launchpad Magazine

JUL 2016

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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42 | BEAUTY LAUNCHPAD | JULY 2016 Conversations/ Launches When the creators of product line fl ow (fl owhaircare.com) were conceiving the stylist-focused brand, they knew they couldn't simply go with the fl ow, so to speak. That's why each product is formulated with H5 Architecture, which combines fi ve unique Precision Infusion Technologies that work synergistically and are tailored to enhance each product's eff ectiveness. Together, they incorporate 14 key ingredients derived from natural plant extracts, hydrolyzed vegetable proteins and Abyssinian oil to replenish moisture, restore balance and resilience, protect color, optimize scalp health and control frizz. Not only are all products free of sulfates, parabens, sodium chloride and formaldehyde, but they're also sustainably manufactured in fl ow's own LEED Silver Certifi ed facility. What's more, proprietary Hyaline Water, naturally sourced and pharmaceutically purifi ed, ensures the maximum benefi t of each ingredient and eff ectively eliminates the need for unnecessary elements that can weigh down hair. The cleansing and conditioning system includes aquaOASIS Hydrating Cleanse and Hydrating Conditioner for normal to dry hair, which deliver lightweight hydration, brilliance and bounce while balancing overall texture. Dry, damaged locks benefi t from instantINTENSITY Restorative Cleanse and Restorative Conditioner, which immediately nourish, deeply moisturize and restore elasticity and strength. Perfect for strands that are normal to fi ne, limitlessLIFT Volumizing Cleanse and Volumizing Conditioner enhance shine, improve density and control fl yaways while adding visible dimension. Products within the Fortify pillar include instantINTENSITY 30 Second Treatment, a deeply penetrating weekly mask that works in just 30 seconds to replenish moisture, repair damaged areas and restore strength. Additionally, zeroFRICTION Detangling Treatment is a nourishing and protective leave-in that instantly releases tangles while providing luminous shine, glide and static control. Defending against thermal styling, radiantARMOR Heat Protect Spray also provides luster and body. Lastly, products within the Style collection comprise infi niteSTYLE All Day Tame Smoothing Balm, a rich treatment for dry, frizzy and unruly hair as well as infi niteSTYLE Boundless Body Plumping Lotion, a medium-hold volumizing product that also lends coif control. Providing long-lasting yet pliable hold, infi niteSTYLE Touchable Texture Design Cream is perfect for textured styles. Rounding out the category are impeccableFINISH Flex Working Hairspray, a medium-hold layering spray and impeccableFINISH Fast Dry Hairspray, a fl ake-free, shine-enhancing, strong-hold spray that dries instantly. —AMY DODDS Hair sp ra y, a medium-hold l ay erin g sp ra y and im pe ccableFINISH Fast Dry Hairspray, a fl ake- f ree, shine-enhancin g , stron g -hold spray that dries instantly. — A MY D O DD S — INSTANT GRATIFICATION "LEEDING" THE WAY Respecting the environment is at the core of fl ow's philosophy. Not only are all products free of sulfates, parabens, sodium chloride and formaldehyde donors, but they're sustainably produced at the company's own LEED Silver Certifi ed facility. Developed by the U.S. Green Building Council, LEED (Leadership in Energy and Environmental Design) is an internationally recognized green building certifi cation system. It verifi es that a building or community was designed and built using strategies aimed at improving performance in energy savings, water effi ciency, carbon dioxide emissions reduction, improved indoor environmental quality, and stewardship of resources and sensitivity to their impacts. All fl ow products are imbued with H5 Architecture, which combines fi ve technologies to replenish moisture, restore balance, protect color, optimize scalp health and control frizz.

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