Beauty Launchpad Magazine

JUL 2016

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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40 | BEAUTY LAUNCHPAD | JULY 2016 Conversations/ Launches Summer is heating up, thanks to two new offerings from UNITE (unitehair.com). Those who crave body need look no further than Boosta Shampoo and Conditioner, which lathers thick yet imparts weightless volume. Lazer Straight Shampoo and Conditioner control curls while defeating tangles and frizz—and smell so delicious, they might even cure a sweet tooth! Just a few small steps go a long way toward repairing tresses when the system in question comes from Sexy Hair (sexyhair.com). "Approximately 66 percent of women suff er from damaged strands, and many agree their self-esteem is directly related to scalp condition," reveals Marketing Director Karina Lutzy. Enter the brand's newest line: Strong. Step one: Wash with Color Safe Strengthening Shampoo. Step two: Rinse using Color Safe Strengthening Conditioner. Step three: Infuse moisture via Core Flex leave-in reconstructor. "This trifecta approach helps repair and prevent breakage by up to 80 percent," Lutzy informs. For extra hydration, add a bonus fourth act with Core Strength nourishing anti-breakage mask. Like the trio, it's made from emollient-rich mango butter and aloe vera. "There hasn't been much blow-dryer evolution in the past fi ve years," muses Amy Chachkes Rosenthal, Wet Brush Pro VP of Marketing (prowetbrush.com). So the brand took action, launching its Pro ASPIRE Professional Hair Dryer, which boasts a built-in ion generator that breaks up water molecules via the production of negative ions to smooth cuticles and seal in natural oils. Two technologically enhanced concentrators further distinguish this tool from others on the market. "The Max Coverage Concentrator is ultra-wide, covering the length of brush barrels to reduce drying time by up to 35 percent," Chachkes Rosenthal informs. "Conversely, our Super Smooth Concentrator's waved design separates tresses for dramatic sleekness." A pair of brushes rounds out the mix. The Super Smooth Blowout Brush features patented Multi-Grip Bristle technology that grabs hair for better tension, while its ceramic surface doubles as an iron. To reach extended surface areas and more effi ciently detangle while spreading natural oils from root to tip, opt for the Deluxe Shine Paddle Brush made from 100-percent premium boar bristles. Tool Time STRONG IS SEXY UNITED WE STAND

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