Beauty Launchpad Magazine

JUL 2016

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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38 | BEAUTY LAUNCHPAD | JULY 2016 Summer Sizzlers THE SEASON JUST GOT HOTTER, THANKS TO THESE NEW OFFERINGS. —FRANCESCA MOISIN Conversations/ Launches PUMP UP THE JAM Remarkably revolutionary in its packaging, the new Fuel Air-Pump (fuelhair.com) styling line makes it simple for both stylists and consumers to dispense the exact amount of desired product via a tilt-valve nozzle powered by clean air, which nixes waste and minimizes mess. Composed of aloe vera to guard against moisture loss and bamboo extract for superior shine, Air-Pump Pomade promises light hold. "Air-Pump Putty delivers medium control with a natural fi nish, while those who crave superior styling strength and matte strands should opt for Air-Pump Paste," advises Richard Strom, VP of Marketing and Strategy. The latter two feature green tea extract to combat free radicals, shea butter that serves as a natural conditioner and bamboo extract for follicle strength. HAI (haistylingtools.com) products have long been beloved for their quality, and the new Performance line now guarantees superior results at value prices. An Infra Ionic Dryer ( 1 ) calls on far infrared technology to infuse moisture for a healthy fi nish. Weighing only 16 ounces, it can be held comfortably all day, and the short barrel allows close access to scalps. Next, a one-inch Ceramic Straightener ( 2 ) heats up fast to 450 degrees, which is the ideal temp for keratin treatments. Here again, care went into the construction. "Floating ceramic tourmaline plates glide easily through strands without snagging, while simultaneously creating negative ions that impart shine," explains Robert Hall, HAI Beauty Concepts General Manager. Finally, a second iron ( 3 ) comes in lightweight titanium for higher temperature stability. Resistant to corrosion when used with chemical styling services, the beveled-edge plates can form curls, waves or straight locks. High Styling 1 2 3

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