Beauty Launchpad Magazine

JUL 2016

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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Editor's Notebook Here's what you need to know about how to get your hair collection published in Launchpad. Fine Print AMY: ARMANDO SANCHEZ; COLLECTION IMAGE: HAIR: KAO VEY SAEPHANH OF SALON KAOVEY; ART DIRECTOR: SAMANTHA CEROFOLINI; PHOTOGRAPHER: DANIELA RETTORE; MODEL: LESLIE FANG B ack in April at the Intercoiffure Spring Atelier, I was on a panel of editors who discussed how to get published. Because the feedback was so overwhelmingly positive, I want to offer you advice on how you can share your work within the pages of Launchpad. This month, I'll discuss how to get hair collections published, and next issue we'll uncover how you can become an expert source in multiple publications and have your expertise shared with more than 2.5 million people! Contact the right person. If you send an email to the Publisher, for instance, I may not get it. Reach out directly to me (my contact email is below), or you can always check out the masthead, which is on page 26 this month. Make your email subject line stand out. I receive literally hundreds of emails a day, and tend to delete many without opening (I get a lot of spam!). Grab my attention by being specifi c in the subject line or using words like "exclusive collection." And on that note… Offer exclusivity. Sure, you can send your collection to all of the trades, but don't be surprised if you don't get that feature you were hoping for. However, if you want four pages of magazine real estate, let me know that the collection you're sending is exclusive to Launchpad. Use great models and photographers. Work with the best that your budget allows. Good models know how to pose, and good photographers know how to make images look fantastic. A photographer can also help you in selecting wardrobe and accessories (as a general rule, less is more), and will retouch photographs. Send high-resolution images. For print, ensure the images you send are at least 1 MB in size (meaning they're about 5" x 7" and 300 DPI). You may want to consider using a fi le transfer service such as Dropbox or WeTransfer. Include details. Send info on how the hair was created, including products; what the inspiration was behind the shoot; the name of the collection; and the names of everyone involved in the shoot. Remember lead times. Magazines typically work several months in advance, so don't submit a fall-inspired collection in September—send it in June. Don't be discouraged if you aren't published. Creating great collections take a lot of trial and error, so you need to be open to rejection. If you want, I will be more than happy to offer feedback and advice. But with that said… Don't assume you won't be published. If you don't try, then you certainly never will be published! There are several instances where we've published stylists who aren't backed by major brands, such as the image above, which was submitted by reader Kao Vey Saephanh. I'm always looking for new talent! AMY DODDS, Executive Editor adodds@creativeage.com 28 | BEAUTY LAUNCHPAD | JULY 2016 SALON COLOR & CARE FROM THE FOUNDER OF O . P . I CLINICALLY PROVEN VISIBLY REDUCES SPLIT ENDS BY 88% ** REPAIR COLLECTION **Split Ends Mend visibly reduces split ends by 88% by binding split ends back together.

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