Beauty Launchpad Magazine

JUL 2016

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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Page 122 of 132

120 | BEAUTY LAUNCHPAD | JULY 2016 News NEW RECRUITS Runway and red-carpet haircare favorite Pai-Shau has rolled out a new Active Referral Program designed to spotlight Partner salons and increase its new-client traffi c. "Pai-Shau has experienced unprecedented growth, stylist acceptance and media recognition over the last year, and visitors to have dramatically increased," says Zohar Paz, CEO. "As a result, we have accelerated our salon support programs and strategies to prevent online diversion. The Pai- Shau Active Referral Program is interactive and will temporarily pause online purchases to fi rst refer clients to nearby Pai-Shau Partner salons." When an online customer enters her billing zip code, she will see a pop-up list of Partner salons in her area, along with a message suggesting she visit one for customized recommendations—plus notifi cations of special seasonal salon-only promotions. T hat's some benefi cial clicking! KEVIN.MURPHY is everywhere! The brand hosted three events in Cancun, Copenhagen and Singapore, respectively, for its key team members and distributors. These large-scale events enabled Kevin Murphy himself to discuss upcoming launches, bolster relationships and plan company initiatives. The fi rst event took place in Cancun and included a visit to the Mayan ruins. More than 250 of the brand's top performers watched as Beauty Solutions LLC was named North American Distributor of the Year during the annual North American sales meeting. Next, the brand jetted off to the company's Euro hub, Copenhagen, for its premier distribution event. More than 100 attendees then met in Singapore for international distributor meetings. Murphy stresses the importance of the events. "In Copenhagen and Singapore, we had the opportunity to sit down with the European and Asian Pacifi c distributors who are helping to shape KEVIN. MURPHY's quickly growing international presence," he says. "As with our event in Cancun, it's crucial to get everyone together so as a brand, we can show our appreciation for the hard work, dedication and passion that goes into spreading our philosophy from the ground up." Ar he World! Kevin.Murphy holds large-scale events for its supporters across the globe.

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