Beauty Launchpad Magazine

JUL 2016

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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112 | BEAUTY LAUNCHPAD | JULY 2016 News —EMILIE BRANCH TRENDING COSMOPROF Daniela Ciocan, Cosmoprof North America (CPNA) Marketing Director, is a powerhouse. Ciocan has been running the prestigious hair-focused show for more than 15 years. In doing so, she has changed the landscape of the industry, creating a center where brands, consumers and editors exchange information and preview the latest trends. During the event, which will take place later this month in Las Vegas, Ciocan will unveil this year's "Discover Green." She will also feature the return of "Tones of Beauty" and the ever-popular "Beauty Pitch" (a Shark Tank-esque event) at this year's CPNA. We had a special opportunity to speak with Ciocan about the highlights for the annual industry attraction. What can we look forward to at CPNA? What are you most excited about? The continuation of our specially curated areas, such as "Discover Beauty," "Tones of Beauty" and "Discover Scent" are always exciting for me, and this year we have expanded it to include "Discover Green." The newest area will give salon owners a glimpse at the latest green/clean products to meet growing demand for eco-friendly beauty solutions. In addition, we've rolled out a new area of the show called "Glamour Me," where we've re- created the salon experience and attendees can be dolled up by the newest products from featured exhibitors. Lastly we've added the Entrepreneur Academy, which was created to provide beauty entrepreneurs with the tools they need to succeed. Entrepreneur Academy classes will show attendees how to turn ideas into action, build a brand, manage fi nancials and more. Entrepreneurs can also look forward to the return of our exclusive "Beauty Pitch" competition. What trends are you seeing in 2016? There is a growing trend toward more and more green/eco-friendly products. It seems all categories of beauty now have some green offerings. In addition, we are seeing a trend toward more customized products, be it for makeup, skincare or perfume. Masks are also continually evolving and are offered for single use in a variety of shapes and sizes, targeted to specifi c concerns. Men's grooming is also on the rise with a specifi c focus on facial hair. How do you see beauty evolving/changing? As mentioned with the growing eco-conscious trend, we are witnessing an evolution toward general consumer safety. More specifi cally, companies are making sure to brand and promote products free of perceived harmful chemicals. This also means consumers have become more savvy and aware of the potential risks of toxic chemicals, and their demands are certainly changing manufacturing practices and product innovation. What's it like putting on such a major event? In short: fun, stressful and most importantly, rewarding! Having the opportunity to help brands achieve success and be a part of their journey is really exciting. Over the years, I've had the privilege to see many brands go from start-ups to truly established and recognized companies. It's an honor to have had a small role in their success by creating an environment where they can be seen. KEEP IT AU NATURALE You want to know exactly what you're eating; the same is true for what you're putting on your face! Au Naturale Cosmetics aims to eliminate toxic chemicals in all beauty products by lobbying Washington to establish a Clean Beauty Standard, which will require clear and accountable labeling. You and your clients can get involved in this worthwhile movement by joining the #CleanBeautyRevolution and supporting the #CleanBeautyLobby, spreading the word through social media. "The #CleanBeautyRevolution is essentially why I started the company," says Ashley Prange, Founder of Au Naturale Cosmetics. "I spearheaded the lobby out of a passion for healthy cosmetics. Having clear and concise labeling should be the law of the land, as it is with food." DANIELA CIOCAN TIGI has been on a mission across North America spreading the brand's back-to-basics credo. The "By Hairdressers, For Hairdressers," dream team included Akos Bodi, Thomas Osborn, Richy Kandasamy, Joel Torres, Christel Lundqvist and Gina Khan, led by Founder and International Artistic Director Anthony Mascolo. The six-stop tour focused on education, starting with cut, styling and color. The stylists re- created looks from the 2016 TIGI Collection with a focus on the popular TIGI copyright ©olour line. The educators even showcased an exclusive debut of the new Custom Collection Blondes campaign, which just launched in May. The tour wowed more than 150 attendees at each stop, which included Costa Mesa, CA; Scottsdale, AZ; Chicago; Calgary, AB; Orlando, FL and Miami. copyright © olour Anthony Mascolo and the TIGI International Creative Team on stage at the 2016 copyright ©olour Tour ASHLEY PRANGE

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