Beauty Launchpad Magazine

JUN 2016

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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Y ou can't fault women for wearing their hair down. That sheet of strands can often act as a security blanket—a follicle fabric perfect for hiding behind. But for Kérastase Paris Hair Lead Odile Gilbert, peeling back this cloak to expose the neck is akin to women embracing their sensuality. Backstage at Jason Wu, Gilbert's drenched chignons, each unique to the model wearing it, serve fi rst and foremost to highlight that sloping stretch of skin. "The sexiest part of the body is the neck," she says, adding that this may be because "[the neck area] talks to men. I don't know why—you'll have to ask them!" Instead, we ask her to walk us through the steps of the look, which start with Gilbert saturating her hands with Matérialiste volumizing gel and rubbing in the product at the roots to beef up texture. Then she liberally applies Crème de la Crème blow-dry cream from the roots down the lengths, repeatedly slicking the product back through the hair until each strand is sopped yet sleek. Using her hands, Gilbert rakes back the hair from the forehead, creating deliberate "fi nger tracks" for a hint of jolie laide—"beautiful ugly" in French. Gilbert gathers the hair in line with the ears, pulls it into a ponytail, and twists the tail's sections into a modern chignon. The placement is key: not too high, not too low—central so that the eye is drawn down the sexy sway of the neck. After setting the style with Laque Dentelle fl exible hold hairspray, Gilbert talks about ballerinas, designer Helmut Lang and mid-century actresses like Audrey Hepburn—all of whom embrace tight (some might say severe) buns and chignons. Modern women, laments Gilbert, simply can't get enough of lengthy downstyles, believing long hair is the ultimate in sex appeal. "Women don't realize it because they always wear their hair down, but there's something so sensual about a neck," she says. The question becomes: If armed with this piece of information, would women stick out their necks? COURTESY OF KÉRASTASE PARIS 72 | BEAUTY LAUNCHPAD | JUNE 2016 Trendsetters/ Runway Report Saving Neck Odile Gilbert makes the case for spotlighting an oft covered-up erogenous zone. —KARIE L. FROST Necki All eyes are on the slope of the neck with this wet chignon. Hero Product Layers of Kérastase Paris Crème de la Crème blow-dry cream lend a saturated look sans mess.

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