Beauty Launchpad Magazine

JUN 2016

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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38 | BEAUTY LAUNCHPAD | JUNE 2016 Kadus Professional (kadusprofessional.com) has been a staple in Europe for more than 90 years. And now, Wella Professionals has brought it stateside with independent stylists in mind. Comprising a compact color line—44 permanent and demipermanent shades—plus a complete care and styling range, Kadus marries top-of-the-line innovation with value. Kadus Professional's color line is formulated with 500 trillion Vitafl ection Microspheres that deeply penetrate every hair fi ber, while the lipid-infused cream formulation deposits even, vivid coverage. Meanwhile, Kadus Professional Blonding Powder, which achieves up to seven levels of lift, is made with moisture-binding lipids to protect hair from damage. All of the Care products, as well as Velvet Oil, are imbued with Radialux Instant Micro-Ion Technology to protect, and come in four systems— Color Vibrancy, Visible Repair, Deep Moisture and Impressive Volume. To mark this exciting new launch, Kadus Professional has tapped internationally renowned celebrity stylist and colorist Glenn Nutley as the brand's Color and Stylist Celebrity Ambassador. "Glenn Nutley truly embodies the entrepreneurial spirit of the Kadus Professional stylist," explains Senior Vice President of Wella Professionals Education Fabio Sementilli. "His artistic genius and razor-sharp eye has helped him to secure A-list clientele and has led to stunning conceptualizations of some of the most iconic red-carpet and high- fashion looks of the past decade." —AD Conversations/ Launches Launching this month, Kadus Professional is introducing an app to digitally service entrepreneurial stylists with education support. The app will include components such as education videos, step-by-steps, product knowledge and a live Ask the Experts feature, to easily fi t into the "always on" lifestyle of an indie professional. The p for That WHAT'S OLD IS NEW AGAIN

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