Beauty Launchpad Magazine

JUN 2016

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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Page 34 of 132

32 | BEAUTY LAUNCHPAD | JUNE 2016 Mercury Rising SIZZLING NEW OFFERINGS KEEP PACE WITH SUMMER'S SCORCHING TEMPS. —FRANCESCA MOISIN Conversations/ Launches MO IS IN n che s Sail through summer with style, via the limited- edition Paul Mitchell Yacht Club Express Ion Smooth+ iron ( Its 1.25- inch ceramic plates heat up to 410 degrees Fahrenheit in 60 seconds, making it a breeze to fashion sleek strands or beachy waves. Express Ion Unclipped 3-in-1 features interchangeable barrels, plus a cool tip—and as an added bonus, both come with a free maritime tote and scarf. Finally, Express Ion Mini Smooth+ boasts a slim design and ¾-inch plates, so it's ideal for touch-ups on the go. ALL ABOARD When salon professionals speak, Malibu C listens—replying this time with an extensive repackaging of the Wellness Hair Care and Skin Care collections ( "Our design team made a deliberate eff ort to ensure the daily needs of stylists remained paramount and at the forefront of the development process," explains Leslie Wooldridge, Global Marketing Manager. A sexy custom mold, inspired by the curves of a woman's body, was fashioned for every bottle in the Hair Care line. But alterations were also practical, as each comes equipped with a pump to amplify functionality. Because the brand relies on the same patented vitamin technology to solve problems for both skin and scalp, a blue-teal hue called "Maliblue" was coined for universal application across all off erings. Yet every product also boasts its own signature accent shade, for quick and easy identifi cation. As for Skin Care packaging, it's long been a numbers game. "Two steps in two minutes two times per day is the signature philosophy we coined decades ago," says Wooldridge. So dermis items now boast a "1" or "2" on the front of every bottle, to clearly indicate the required step. Malibu Makeover

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