Beauty Launchpad Magazine

JUN 2016

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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118 | BEAUTY LAUNCHPAD | JUNE 2016 News Multicultural Cosmoprof This year's Cosmoprof North America is set to be the best yet. For one, we can look forward to the return of Tones of Beauty. The curated section targets the multicultural segment with companies such as A.J. Crimson and Mielle Organics. In addition, a panel of multicultural guest experts will provide advice on the market in a presentation titled "From Concept To Creative: How To Best Engage The Multicultural Beauty Market." Corey Huggins, Aunt Bonnie's global beauty media group Founder and CEO, will be curating the program. "I'm thrilled to introduce to the world a handful of game-changing multicultural beauty brands that have been long deserving of Cosmoprof North America's expansive platform of leading industry players. Ethnic women spend in excess of $7.5 billion dollars annually on beauty, making them one of the most signifi cant and lucrative consumers in the marketplace," says Huggins. More than 1,000 exhibitors from 35-plus countries, along with more than 30,000 industry professionals, are expected to attend the Las Vegas trade show. #DEARHAIRSTYLIST Your client relationships are hard to defi ne; this special connection oftentimes transcends years and events. Millennium Systems International, creator of Millennium and Meevo salon and spa software, has created a new campaign focused on this deep bond. "I personally have been through proms, a wedding day, my daughter's and son's fi rst haircuts— all with my hairstylist by my side," says Millennium Marketing Director Jen Martinelli. The campaign features interviews with real clients revealing touching moments with their stylists, including how a stylist helped a client get through a devastating loss. Ultimately, all express gratitude. Shares John Harms, Millennium Founder and CEO: "Yes, we are a software company, but our 2016 campaign will be dedicated to the people we serve. The people who, across the world, make people feel beautiful. The people who are changing lives. Every. Single. Day." Thanks to Millennium for realizing that a career in beauty is much more than skin deep.

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