Beauty Launchpad Magazine

JUN 2016

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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Page 117 of 132

JUNE 2016 | | 115 TRENDVISION TAKES CHICAGO More than 300 guests cheered on as 21 stylists competed in the Wella Professionals TrendVision competition in Chicago. The regional competition hit three cities east of the Mississippi, kicking off in Chicago before heading to Boston and Philadelphia. Finalists chose inspiration from Wella's seasonal trends, Spring/Summer "Molten Ecaille" or Autumn/Winter "Bronde Luxe." Wardrobe stylists and photographers were on hand to capture the show- stopping looks. The competition was also a way for Wella to showcase its latest product innovations and collections. Winners chosen in the Color, Student and Creative categories are automatically entered as semifi nalists in the national competition. Congratulations to all the amazing talent! The three regional Wella Professionals TrendVision winners onstage with their models! The latest in haircolor helpers has arrived! The Madison Reed Radiant Color Translator Tool helps you fi nd your client's perfect Madison Reed color based on other products she's used before. Simply type her current permanent color brand/shade, click "Find Match" and voilá! The right Madison Reed Radiant Color shade is recommended. We love how the tool allows for a seamless transition between brands! color translator

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