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92 | BEAUTY LAUNCHPAD | MAY 2016 The Sassoon International Creative Team's latest collection celebrates youth culture in all its guises. hood kid BY AMY DODDS hair: The International Creative Team led by Mark Hayes; makeup : Daniel Kolaric; styling: Lucie Perrier; phoographer: Colin Roy Forget 50 being the new 30—we now live in a time when adulthood is the new childhood. Kidhood, the Academy's Spring/ Summer collection, plays with this idea and infuses it with today's radical adolescent trends to create a dizzying collection of colors, shapes and styles. "We have entered the era of PermaYouth," states Sassoon International Creative Director Mark Hayes, "an age of age-denying where the traditional boundaries between adolescent and adult have eroded." Be that as it may, one thing is certain: No amount of the team's talent or precision has eroded, despite looks that initially appear youthful and playful. —Mark Hayes, Sassoon International Creative Director In uncerain times we look back with nosalgia o a past that we've already lived when there was no pressure, just play."