Brings the hottest beauty products and fashion trends to the salon and spa industry. Launchpad focuses on new products, tools and services for hair, skin, make up and nails.
Issue link: https://beautylaunchpad.epubxp.com/i/667387
Ingredient wunderkind hyaluronic acid is bringing skin care to the hair market. —ALYSON OSTERMAN-KERR 66 | BEAUTY LAUNCHPAD | MAY 2016 TRENDSETTERS L ong known for its highly moisturizing properties, hyaluronic acid has been a major component in skin care for years. However, its introduction to the haircare industry has been much more recent, with major pro- beauty companies harnessing hyaluronic acid to bring therapeutic benefi ts to both scalp and strands. (Think: conquering persistent dryness! Encouraging hair growth through a healthy dome!) How does this work, exactly? "Hyaluronic acid holds water and forms a gel-like base, which can be used to hydrate the hair and skin," explains Damien Carney, North American Creative Director of Schwarzkopf Professional. "It nourishes, moisturizes and can potentially even stimulate the scalp, which is why it's ideal for haircare!" Acid Test Beauty Scene These products are infused with either hyaluronic acid or other elements derived from the super ingredient, and ensure max moisture is brought to the scalp and hair. H 2 wOah! alternahaircare.com, goldwell.us, lanza.com, phyto-usa.com, schwarzkopf-professionalusa.com Schwarzkopf Professional BC Bonacure Hairtherapy Spray Conditioner L'ANZA Moi Moi Hair Masque Alterna Ten Perfect Blend Masque Goldwell Reconstruct Intensive Repair Mask Phyto Phytobaume Repair Express Conditioner ARMANDO SANCHEZ