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108 | BEAUTY LAUNCHPAD | MAY 2016 News REDKEN ROCKS VEGAS More than 450 select Redken artists representing 17 countries assembled for the company's National Redken Artist Connection, held in Las Vegas at the swanky Red Rock Resort. Here, the eager crowd received insider intel on upcoming product launches, education initiatives and inventive ways to be tech savvy during learning sessions, while also participating in hands-on classes where they mastered the latest cuts, colors and styles. This year's theme emphasized Redken as the "blonde authority," ensuring attendees were up-to-speed on all things fair-haired by the end of the four-day conference. (Balayage certifi cations even took place!) "Redken is a company based on 'fi rsts,'" enthused Leslie Marino, Redken U.S. General Manager, to an excited audience . "Paula Kent Meehan [Redken's Founder] was the fi rst woman to own a professional haircare brand. Vidal Sassoon [He was with Redken, too!] was the fi rst platform artist turned celebrity hairstylist. We can't wait for the many 'fi rsts' that Redken still has ahead of it!" —ALYSON OSTERMAN-KERR 1 The Redken Artist Connection opens up with a bang, as dancers literally work out on stage while working their amazing hairstyles! 2 Redken shows its vibrant side with bold colors, launching later this year. 3 Leslie Marino, Redken U.S. General Manager, shares thrilling details on the brand's growth as well as its upcoming initiatives. 4 Models fl aunt wearable looks created with Redken products. 5 Sheri Doss, Redken Vice President of Education, discusses the company's latest learning platforms and the new Redken Exchange in New York City. 1 2 3 4 5