Beauty Launchpad Magazine

MAY 2016

Brings the hottest beauty products and fashion trends to the salon and spa industry. Launchpad focuses on new products, tools and services for hair, skin, make up and nails.

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98 | BEAUTY LAUNCHPAD | MAY 2016 ALICIA: JOHN SHEARER/GETTY IMAGES (2); SAOIRSE: GEORGE PIMENTEL/WIREIMAGE; JASON MERRITT/GETTY IMAGES STEP 1 Start by creating a side part on whichever side suits her face shape best. STEP 2 Apply a smoothing serum throughout to prep hair before twisting it up. STEP 3 Take one side and twist it back off the face all the way down to the nape. Repeat on the other side, and then tie together at the nape. STEP 4 Twist the ponytail and position as you please at the nape. STEP 5 Mist with a glossing spray. MANE MUSTS Prep with a smoothing serum, like Kenra Platinum Silkening Gloss . kenraprofessional.com Finish with a shine-enhancing spray, like Schwarzkopf Professional OSiS+ Sparkler . schwarzkopf-professionalusa.com The Romantic If she sits in your chair clutching her favorite Jane Austen novel, take a cue from Alicia Vikander's sweet, knotted bun. "This is a beautiful shape that has a strong edge, yet is soft at the same time," says Jenny Balding, Redken Styling and Grooming Expert. "It can enhance a client's cheekbones and bone structure. It's a great style for a confi dent woman who knows her own beauty and brings that to light." Balding's guide to getting the look: Alicia Vikander Saoirse Ronan "This classic low pony fl atters the face," says Gary Baker, UNITE Creative Director. "It works in its simplicity to complement the overall look while remaining unfussy and understated. This look works well for those with a self-assured confi dence who don't need to attract attention because naturally, they just do, thanks to their sense of style coupled with a demure quality." Baker's guide to getting the look: STEP 1 Prep with a moisturizing shampoo and conditioner, followed by a leave-in conditioner. STEP 2 Rough-dry hair until it's almost completely dry, then add a heat- shielding product. Proceed by going over hair with a large round brush and blow out. STEP 3 Dust with a light hairspray and divide hair into roughly six sections, curl with a styling iron and leave to cool. STEP 4 Brush out rear sections and secure the ponytail. Pull both the side and top sections over the base of the pony and secure with grips. STEP 5 Finish with a glossing spray. She just wants to look like how she would every day—but with a bit of an edge. For the no-fuss girl, draw upon Saoirse Ronan's simple ponytail. The Natural MANE MUSTS Prep with a moisturizing shampoo and conditioner, like Aloxxi Hydrating Shampoo and Conditioner . aloxxi.com Protect with a thermal defense product, like Tressa Watercolors Replenishing Baobab Hair Defense . tressa.com Finish with a high-sheen spray, like UNITE 7Seconds Glossing . unitehair.com GET THE LOOK GET THE LOOK

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