88
| BEAUTY LAUNCHPAD | APRIL 2016
News
In the Loop
HAIR:
KMS
GLOBAL
STYLE
COUNCIL
USA
-
LORI
PANARELLO,
SIMON
MILLER,
SONNA
BRADO,
KMS
GLOBAL
STYLE
COUNCIL
UK
-
SAM
BURNETT,
KMS
GLOBAL
STYLE
COUNCIL
GERMANY
-
ROBERT
MROSEK;
MAKEUP:
LUCY
BURT;
PHOTOGRAPHER:
NICK
DOREY;
STYLING:
JULIA
SARR-JAMOIS;
CREATIVE
DIRECTOR:
JOHN
MORONEY
Inspiration: KMS California's latest collection is a range of fresh and modern
styles, nothing short of runway-worthy. What do these three diverse looks have
in common? Artful loops. A subtle loop acts as a common denominator, uniting
the Trickster Braid, Uptown Bun and Playful Pony.
Go-To Products: HairPlay Sea Salt Spray, HairPlay Messing Creme, FreeShape
2-in-1 Styling + Finishing Spray
Go-To Products: FreeShape Quick Blow Dry, HairPlay Gel Wax, HairPlay
Playable Texture, HairStay Maximum Hold Spray
Go-To Products: AddVolume Volumizing Spray, TameFrizz Taming Creme,
HairStay Medium Hold Spray
Make this innovative style
as sleek or as messy as you
choose, depending on your
client's occasion.
Spray HairStay generously to
shield against humidity and
ensure 24-hour control.
This revamped pony embodies
movement, volume and texture.