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24 | BEAUTY LAUNCHPAD | APRIL 2016 Spring APRIL SHOWERS LOADS OF NEW PRODUCTS SURE TO GET YOUR CREATIVE JUICES FLOWING. —FRANCESCA MOISIN Conversations/ Launches Preening ARTE AND SCIENCE The fusion of nature and science can be remarkable, resulting in products like the Affi nage Kitoko ARTE Collection (affi nage.com). An extension of the Kitoko Advanced Hair Therapy line, each new offering harnesses natural ingredients that perform superior functions in an eco-friendly way. "Our styling formulations allow pros to achieve highly customized coifs while simultaneously respecting the integrity of hair fi bers," explains Catie Hansen, National Education Manager. Ten items comprise the collection, starting with Shine Sensation oil spray that fi ghts frizz for a glossy fi nish. Heat Defy Spray guards against strand-scorching tool temps up to 425 degrees Fahrenheit, while three hairsprays—Finishing Fix Non-Aerosol Hairspray, Ultimate Finish Hairspray and Fabulous Finish Hairspray—guarantee hold as they tackle humidity. Style Extend Dry Shampoo instantly refreshes and adds volume. Super Sleek Cream smoothes and straightens curls, but Curl Booster Cream helps defi ne them. For those seeking texture, workable defi nition comes in the form of Crystal Clear Sculpting Wax and Texture Perfect Soft Clay. All products contain karité—aka shea butter—that lends moisture, strength and sheen. The patented Electron Acceptor Technology nixes free radical damage to strand structure, while UV protectors battle oxidation and harmful rays. "Capable of standing alone as an independent range, this set delivers outstanding styling results in packaging that's both elegant and accessible," says Hansen. Dry It Right "A surprising 68 percent of clients choose to forgo the use of styling products because they don't know which to pick for best results," reveals Carrington Cole, Pureology VP of U.S. Marketing (pureology.com). But the selection process has suddenly gotten simpler, thanks to Style + Care Infusions, a new trio of blowdry products. Each acts as a primer with styling benefi ts blended in a single easy- to-use formula that's targeted to treat a specifi c tress condition. Pure Volume Style + Care Infusion boasts bodifying wheat protein to create touchable fullness sans the sticky residue other volumizers may leave behind. For lustrous shine, Smooth Perfection Style + Care Infusion (pictured) calls on camellia oil to tame fi bers without weighing them down. And textured tresses will love Curl Complete Style + Care Infusion, which off ers crunch-free ringlet defi nition via the use of coconut oil. "All items additionally contain our patented Style + Care Complex, featuring xylose sugar to insulate cuticle layers and guard against heat damage, plus intra-cylane for stronger strands," Cole explains. With 72 hours of frizz control and no noticeable product feel, it's still her hair—just slightly better. Natural ingredients are infused into the new ARTE collection.