Brings the hottest beauty products and fashion trends to the salon and spa industry. Launchpad focuses on new products, tools and services for hair, skin, make up and nails.
Issue link: https://beautylaunchpad.epubxp.com/i/603357
DECEMBER 2015 | beautylaunchpad.com | 87 W "The fi rst step in creating a collection is to come up with a vision and mood board, followed by picking the members of the team," says Chai. "Location- scouting is based on my experience with the area coupled with some online research. A vast amount of the vision falls on the shoulders of the photographer, but there's room for creativity from the crew within the parameters of the mood board." hen we found out that Patrick Chai, stylist at Beverly Hills' swank michaeljohn Salon and educator with American Crew, was in the process of shooting a coffee table book of men's styles called The Art of Men's Grooming, we were thrilled. And when we found out that we could publish an exclusive selection of images as a sneak peek, to say we were elated is an understatement! The Los Angeles-based photographer and stylist chose dramatic desert locales less than an hour outside the city as the backdrop for the collection, Desert Escape. "Southern California is full of deserts, and living out here, it's an ideal getaway from the hustle of the city," Chai explains. "Every time I have gone out there, I've imagined photographing a couple of rebel models with a bike." Keep reading as Chai takes us along on his journey of creating this collection and shares what's on the horizon.